In HFN's September 10th issue, the magazine lists the top 5 selling dinnerware patterns (in the category of casual and housewares dinnerware patterns). I did a search for each of these patterns in Google. Which company do you think came up first for 3 out of these 5 patterns? Not Macy's. Not Wal-mart. The winner: Amazon.com. Amazon.com doesn't show up at the tabletop shows or even have a physical store.
So, why is our industry letting this player get all these online sales? How is Amazon getting this top placement for items that a player in our industry should be getting? How are they building their web pages to rank so high?
The top 5 list and the web search results are below.