George Lois, the adverting icon, wrote Damn Good Advice for those in the advertising field. In one section, he encourages us to highlight a truth. This may even include an assumption about a perceived weakness. Following George Lois' advice, I came up with these two pieces of ad copy for Bridge:
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- We’re smaller than Shopify. And that’s why you get more with us.
- Shopify watches its stock price. We watch our customers' needs.
- Shopify was created to bypass local shops (true story). Bridge was created to empower them. Which service is right for your store?
- We don’t integrate with your POS. …Because your POS is likely hurting your business.