George Lois’ advertising advice

George Lois, the adverting icon, wrote Damn Good Advice for those in the advertising field.  In one section, he encourages us to highlight a truth.  This may even include an assumption about a perceived weakness.  Following George Lois' advice, I came up with these two pieces of ad copy for Bridge:

• We’re smaller than Shopify. And that’s why you get more with us. 
• Shopify watches its stock price. We watch our customers' needs. 
• Shopify was created to bypass local shops (true story). Bridge was created to empower them.  Which service is right for your store?
• We don’t integrate with your POS. …Because your POS is likely hurting your business.

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