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Search Results for "advertising": 116 results

May 15, 2023 “Business is Human”
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“Business is Human”
May 15, 2023
Today’s Times contains a Staples ad that speaks to the value humans provide in operating a business. The ad pushes back against software- and computer-automated service. 

While we run a software platform, we agree with Staples. Clients that sign up for a Shop Local account get a free coaching call by a real person based here in the United States. Thereafter, our coaching staff uses one-on-one training, including telephone calls and Zoom video meetings, to help them get the best ...
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May 13, 2023 Warby Parker: 60% of sales come from physical stores
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Warby Parker: 60% of sales come from physical stores
May 13, 2023
Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker. 

Details: 
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive. 
- Brands report that in-store shoppers buy more per purchase. 

I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
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February 10, 2023 Shopping on Amazon Sort of Sucks
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Shopping on Amazon Sort of Sucks
February 10, 2023
New York magazine reports that shopping on Amazon is a mess. It’s got an antiquated interface and lots of spam results and reviews.  It’s not a nice experience and you’re not sure what you’re buying.  

Excerpt: 

“There was the ’90s-retro e-commerce interface, which conceals a marketplace of literally millions of sellers, each scrapping for relevance, using Amazon as a sales channel for their own semi-independent businesses. It subjected ...
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February 6, 2023 For Brands: Save 15% On Your Print Ads
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For Brands: Save 15% On Your Print Ads
February 6, 2023
Bridge will pay 15% of your advertising costs for ads in Tableware Today and other applicable publications. For example, if you pay $2,000 for a Tableware Today ad, we'll pay you $300 towards the ad.

Benefits:
  • Save money. Make your advertising budget go further.
  • Get more retailers to sync your products.
  • Sell more. When retailers join you on Bridge, they report selling 18% more.
  • Show your indie retailers you support the shop local movement. 
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December 9, 2022 Bridge Is Hiring Developers
Bridge Is Hiring Developers
December 9, 2022
Work With the Nation's Leading Brands and Indie Shops to Support Main Street

ShopLocal.org (Bridge) is a fast-growing social e-commerce platform providing services to leading independent retailers and premium brands. Based in New York, NY, ShopLocal.org is seeking candidates to support the existing software and build out new services that will change the retail industry.
ShopLocal.org has an opening for an entry level web developer to update the existing code base and write new applications....
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November 2, 2022 Fight the Power ✊ ~ Activists and Advertisers
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Fight the Power ✊ ~ Activists and Advertisers
November 2, 2022
Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
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November 2, 2022 Red Bull in a China Shop 🐃 🍽
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Red Bull in a China Shop 🐃 🍽
November 2, 2022
You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
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October 12, 2022 Search Party 🔦
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Search Party 🔦
October 12, 2022
Google is often considered the first stop when searching for information. Looking for a product? You'll likely head to Amazon.com, where due to its 350m product listings, 25% of purchases reportedly start. Facebook will be your go-to for finding friends and family due to its 2b profiles of people.  Airbnb lets you search 5.6m places to stay.  These businesses are likely your choice because people want a massive selection when conducting a search.  Many of the world's most ...
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October 3, 2022 Are We Time Givers or Takers? ⌛️⏳
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Are We Time Givers or Takers? ⌛️⏳
October 3, 2022
Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy.  (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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October 1, 2022 KostaBoda ad in the East Village
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KostaBoda ad in the East Village
October 1, 2022
Nice to see Bridge client KostaBoda advertising in the East Village.   View Post
September 8, 2022 Dollars and Sense Advice from Mom 👩‍🦰
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Dollars and Sense Advice from Mom 👩‍🦰
September 8, 2022
When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me,  “Be sure you get paid.”  As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike.  Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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August 26, 2022 Brands Need Stores
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Brands Need Stores
August 26, 2022
Over the last 15 years, brands have been increasingly doing a run-around to bypass their retailers and sell direct.  Some brands suggested they’d never have a physical store. Some brands said they’d never have their products sold in another retailer’s physical store. What allowed the brands this hubris? The internet and Facebook. With the internet, brands would have a ‘store’ anywhere the customer is, and with Facebook, they could target them.  

In ...
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August 2, 2022 Bridge Is 60% of Google Page 1
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Bridge Is 60% of Google Page 1
August 2, 2022
In this e-commerce age, a store being found on page 1 of Google is very important.  Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.

Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes.  In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
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August 1, 2022 George Lois’ advertising advice
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George Lois’ advertising advice
August 1, 2022
George Lois, the adverting icon, wrote Damn Good Advice for those in the advertising field.  In one section, he encourages us to highlight a truth.  This may even include an assumption about a perceived weakness.  Following George Lois' advice, I came up with these two pieces of ad copy for Bridge:
  • We’re smaller than Shopify. And that’s why you get more with us. 
  • Shopify watches its stock price. We watch our customers' needs. 
  • Shopify was created to
...
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July 12, 2022 Super Subscriptions 🦸‍♂️🦸‍♀️🦹🏽‍♂️
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Super Subscriptions 🦸‍♂️🦸‍♀️🦹🏽‍♂️
July 12, 2022
This past week, Amazon announced it was adding Grubhub delivery to its Prime subscription (Read the news about Amazon and Grubhub here). The goal of Amazon Prime (and other subscription services) is to make the subscription so pervasive that it's sticky. Don’t like Prime movies? Ok, but you love free Grubhub delivery. If you don’t need feature X and want to cancel, you realize you still need feature Y and keep paying for the subscription. 

This past week, The Wall St. Journal...
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July 6, 2022 'Dem Apps 🍎
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'Dem Apps 🍎
July 6, 2022
In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?”  I imagine Tim Cook imitating this...
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June 13, 2022 Vista Alegre Featured in Leading Arts Magazine
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Vista Alegre Featured in Leading Arts Magazine
June 13, 2022
Vista Alegre, a Bridge partner, is featured in a recent issue of Communication Arts, a leading magazine dedicated to the commercial arts. Congrats!  View Post
June 2, 2022 Facebook’s ticker should be: DATA…or THEFT
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Facebook’s ticker should be: DATA…or THEFT
June 2, 2022
Today’s WSJ article made me think:
1.  We need to reserve a ticker symbol for Bridge, like BRDG. 

2. Meta should use the ticker DATA or THEFT, as that’s the business they’re in. They are in the business of using your personal data—whether via Facebook or in the metaverse, often without us being aware.  To see a web page on Facebook or Instagram often requires logging in. Don’t want to log in? Too bad, that’s the only way to see the content. ...
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March 30, 2022 How Does Bridge Compare to Faire?
How Does Bridge Compare to Faire?
March 30, 2022
Stores and brands sometimes ask us: How does Bridge compare to Faire?

I thought we'd compare the two service providers.

Similarities: Bridge & Faire
  • Audience. Both service the retail industry. In particular, both service brands and retailers. Bridge also services sales reps, and Faire tries to steer clear of them--which is one reason reps don't like Faire much.
  • Delivery method. Both are online platforms.
  • Service offered. Faire is a wholesale marketplace. It
...
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February 15, 2022 Last Place...and Winning 🏁
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Last Place...and Winning 🏁
February 15, 2022
This past weekend on the way to Florida to visit my brothers, I read about Squarespace’s advertising history. (Read the article: https://www.nytimes.com/2022/02/13/business/how-did-squarespace-know-podcasts-would-get-this-big.html).  In 2009, Anthony Casalena, the founder of Squarespace, paid $20,000 to advertise on a tech podcast. While that was a lot for a small, young company (Casalena had started his business just six years earlier in a dorm room in 2003), Casalena said the ...
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Next page

Bridge in the News
Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States
Bridge Helps Indie Stores Rank on Page 1 of Google in 76% of States
October 2022

HFN: Bridge Experiences Record Growth
HFN: Bridge Experiences Record Growth
August 2021

Press Release: Bridge Membership Surges 50%
Press Release: Bridge Membership Surges 50%
July 2021

Four Trade Publications Report on Bridge's Growth
Four Trade Publications Report on Bridge's Growth
July 2020

HFN Editor Praises Bridge
HFN Editor Praises Bridge
March 2020

Seminars Offer Strategies for Independent Stores
Seminars Offer Strategies for Independent Stores
January 2020

Tableware Today Article: Chart Your Future Before Big Tech Does
Tableware Today Article: Chart Your Future Before Big Tech Does
November 2019

HFN Publishes Jason Solarek's 'Letter to the Editor'
HFN Publishes Jason Solarek's 'Letter to the Editor'
May 2019

HFN Shares Juliska is Joining Bridge
HFN Shares Juliska is Joining Bridge
March 2018

HFN Reports Bridge's Product Syncing Service Helps Indie Stores
HFN Reports Bridge's Product Syncing Service Helps Indie Stores
January 2018

Bridge Brand Conference
Bridge Brand Conference
June 2017

HFN Magazine: Bridge Crosses $2 Million in Registry Sales
HFN Magazine: Bridge Crosses $2 Million in Registry Sales
December 2016

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