Clients choose Bridge because we bring together many of the benefits of selling on Amazon or using Shopify.
To understand this, it helps to first view the e-commerce provider spectrum. Marketplace sites are on the left, and solo sites are on the right. In the marketplace model, the store's logo (the seller's logo) is often nowhere to be seen. The seller is like a cog in the machine working for 'da man (aka Jeff Bezos). On the other end, there is the solo website for which Shopify is known.
The business has a stand-alone website with a unique domain (e.g. yourstorename.com).
The marketplace site's draw is lots of selection. Amazon offers hundreds of millions of products to shoppers. How does Bridge help stores replicate this massive offering for shoppers? Bridge helps clients offer massive selection by using behind-the-scenes product feeds from brand partners. For example, a customer can often find more products from the brand Beatriz Ball on a Bridge retailer’s store than on Amazon.
Shopify’s appeal is giving users their own store with their logo at the top (which Amazon doesn’t offer). Bridge offers this service, too. Using Bridge, a store can set up its solo site in minutes. Each store has its own Bridge Store that services and sells to its respective consumer base.
Due to the above reasons, sellers leave Shopify to join Bridge like Jeffrey Bannon in Charleston, SC. Customers buy from Jeffrey Bannon over Amazon because it offers more selection.
So if Amazon and Shopify had a baby, it may be Bridge. Sometimes the offspring grow up to outshine their parents. Those are big shoes to fill, but we’re up for it :)