"In order to facilitate a customer’s independent research in the initial phases of their buying journey, a retailer must have their full catalog of shoppable inventory available online."
Bridge: Sounds like they need our Smart Product service :)
Excerpt:
"...high shipping costs accounted for 54 percent of online shopping cart abandonment in 2017, according to Statista."
Bridge: That's why we're going to drive customers in store by offering in-store pickup discounts. Learn more about that here:
The strategy of the in-store pickup discount: why pay a brand a drop ship fee when you can pass that savings on to the customer. In addition, most retailers offer free shipping on online orders. What difference does it make if you give the customer $20 in free shipping or give the customer $20 to pick up the item in your store? The latter is actually better for your business. Give the customer a $20 in-store pick up credit.
Excerpt:
"Additional reasons for cart abandonment include “no free shipping” (39 percent), “unaware of shipping costs” (24 percent), and “slow shipping” (26 percent)."
Bridge: Bridge allows you to easily offer free shipping via your online store. In addition, we encourage you to offer pick up discounts in order to overcome fears about slow shipping.