What good is emailing customers if your email won’t be read? It’s said that 75% of emails aren’t read, while in contrast, 95% of text messages are read—and read within minutes. Lesson: SMS text messages are the best way to communicate with customers.

Unlike other e-commerce providers, Shop Local has you covered: your Online Store account with us has built-in text messaging. You don’t need to pay more to activate it or pay to add a third-party app. Your Shop Local account sends SMS for a few

The WSJ shares that asking for a review is a good practice, but steering a customer towards a positive review can backfire.

We follow review strategies because we help our indie retailers collect about 5,000 customer reviews each year. We want to ensure we're following best practices and collecting as many reviews as we can for hard-working clients. 

Read the full article:

https://www.wsj.com/business/retail/company-review-request-customer-reaction-7e7c959b?st=3PGy8u&reflink=

The Leaderboard highlights top-performing brands, stores, and registry products that drive their success. 

Ready to see your store climb the ranks? The steps below will help you boost visibility, increase registry activity, and turn your store into a top destination for engaged couples.

1. Add Top Selling Products & Brands to Your Online Store

• View the Leaderboard.
• Identify the high-performing products on the Leaderboard you do not yet carry. Ensure you sell the products and/or carry

The CEO of Strava, the exercise tracking app, is trying to convert more users to paid members. Strava tries many different paths to boost usage and revenue, including helping members compete against each other. 

Michael Martin, the CEO, noted in a recent The Wall St. Journal article that working out can be lonely, and Strava seeks to fix this by building a community around exercise. (Yes, people will pay to not be lonely.) We have long said that working in retail--and online retail in

This week's news shared how Luckin Coffee, the Chinese coffee chain, requires all orders to be placed via a mobile phone. No barista will take your order. To me, this shows how even coffee is now a digital product. Software has eaten (sipped!) even the coffee market. This week's news cycle also shared that Starbucks is closing its standalone, mobile-led to-go stores. (It is keeping drive-in locations.) To me, this suggests divergent strategies: Luckin is leaning into digital and mobile, and

While traveling recently,  I was drawn to this column’s prominent use of stats.  We learn that this cookbook author has: 88k Instagram followers, 27k TikTok followers, and 23k Substack subscribers. People are drawn to numbers because they suggest facts and can give a quick sense of importance, and easily make comparisons. A factor’s relevance may be hard to gauge and subjective, but social media helps by giving it a numeric value. Want a book deal? Think your writing style will appeal

The Wall St. Journal shares this weekend that Walmart has automated 50% of its fulfillment process, bringing down fulfillment costs by 40%. This 40% in savings will thereafter be used as a pricing advantage against indie stores (and retailers of any size). 
 

Walmart, like Amazon, is spending billions of dollars to accomplish this. The goal is to spend $1b today to save $1m tomorrow on labor and sell $1m more tomorrow. Long term, these numbers snowball and are in Walmart’s favor.

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Disclaimer:
The information in this article represents my personal opinions, impressions, and experiences with various registry platforms, including MyRegistry.com and Gift Reggie. These observations are based on individual use cases and publicly available information and may not reflect the experience of all retailers or registrants. Registry platforms can differ significantly depending on how they are configured and used. This article is intended to share a personal perspective to help

Disclaimer:
The observations shared in this article reflect our team’s subjective impressions based on limited testing, publicly available information, and demonstrations of MyRegistry.com as of the time of review. These impressions may not reflect the experience of all users, registrants, or merchants. Nothing in this article should be interpreted as a statement of fact about MyRegistry.com, nor as an assertion of wrongdoing, negligence, or intent. We strongly encourage retailers to conduct