Today’s Times contains a Staples ad that speaks to the value humans provide in operating a business. The ad pushes back against software- and computer-automated service.
While we run a software platform, we agree with Staples. Clients that sign up for a Shop Local account get a free coaching call by a real person based here in the United States. Thereafter, our coaching staff uses one-on-one training, including telephone calls and Zoom video meetings, to help them get the best results from our platform. It’s labor intensive, but helping indie shops is a labor of love.
Our full page ad would have the tagline:
“Your retail software is only as good the experts you have.”