How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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October 22, 2019
October 22, 2019
Oct. 17, 2019 - President Trump celebrates the opening of the new Louis Vuitton store in Alvarado, Texas. Alvarado is a small town of 5000 people and will employ 500 people. Some consumers say they want their luxury labels coming from their place of origin. What do you think?
We have a new milestone: mobile orders exceeded desktop orders for the first time this past Saturday on Bridge. This is notable because desktop orders have historically beat mobile orders.
Shoppers choose the mobile route on Saturday because they are most likely out of the office and on the go. But why had mobile not trumped desktop before? We believe that mobile-based purchases are increasing as shoppers get more comfortable with mobile (aka they are making more mobile purchases for other ...
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December 4, 2018
December 4, 2018
Good news for small retailers: Amazon will pay 9% - 12% more to ship packages in 2019--and a new commission's report suggests it pay even more, reports today's WSJ.
Excerpt: The Postal Service faces significant financial challenges. It has been losing money for more than a decade and is on an unsustainable path, the report says. The USPS is forecast to lose tens of billions of dollars over the next decade and currently has $89 billion in liabilities versus $27 billion in assets, for a net ...
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March 30, 2018
March 30, 2018
Today’s WSJ shares that Walmart is hedging retail by getting involved in health care and that Trump is confronting Amazon about taxes and US tax payer-subsidized package delivery.
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December 30, 2017
December 30, 2017
Is the Post Office—and your tax dollars—subsidizing Amazon? Trump and many people think so.
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September 27, 2017
September 27, 2017
What are 3 things that you can do to improve your website? Check out Alex Milstein's tips below.
You may see a familiar name in the article: Alex quoted a few of my tips on e-commerce.
Excerpt from article:
3. Be different. The problem isn't that all furniture website look the same, it's that they are all offering the same content as everyone else. Jason Solarek, CEO of Bridge, a website solutions company...
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April 17, 2017
April 17, 2017
From Sunday's NY Times, this article highlights how retail is at a tipping point with the shift from brick & mortar to e-commerce. While it is a big concern to all, we have you covered: Bridge has helped its retailers process 32% more in sales over the last year vs the year before. Bridge's mobile retail software has seen an increase of 55% year over year. As the retail landscape continues to shift, we are moving right along with it.
At some point along every wine drinker’s arc of discovery, the time comes to invest in a set of glasses.
Choosing the right one may seem complicated, confusing and occasionally overwhelming. The process can be fraught with anxiety, as many different glass styles are available, and points of view clash on what is proper and necessary.
Main Street has been under fire for decades, shares today's Times. Going back to the 1930s, indie businesses have been competing with larger businesses that buy in bulk and are better connected to the global supply chain. In fact, MSRP pricing was started in the 1930s to help mom and pop stores fight back against growing chain stores.
Notably, the story's headline of the "Myth of Main Street" is misleading. The story acknowledges that Main Street existed, it's just that its been under fire for...
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February 18, 2017
February 18, 2017
What if I told you that Ohio was the world's largest producer of glass tableware? Well, that was the case in the 1960's. Anchor Hocking, located in Lancaster, Ohio, employed 5,000 craftspeople that sold glasses across the nation and world. Due to business and government changes, the town is now a ghost of itself. I highly recommend reading this WSJ book review that sums up history for many small American cities from 1960 to 2010.
Bridge supports and empowers American businesses and in order to ...
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December 20, 2016
December 20, 2016
“Greenery” is Pantone’s Color of the Year for 2017. (It’s also known as Pantone 15-0343.) Did anyone notice it is surprisingly close to the color of the Bridge logo? :) What are the green pieces you are going to see in your store come 2017?
When the question of what will define 2017 comes up, the response most often includes words like “Trump” and “populism” and “...
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November 28, 2016
November 28, 2016
In this time of the year when National holidays are around the corner, it is good to think about all these tiny things that make the American history remarkable. One of them is tobacco, which is still the best-selling product in the world (in form of cigarettes). What is so impressive about it, but also about the plant that brings all the beauty to one of the most popular porcelain patterns?
Nicotiana Plant is a colorful miracle
This plant was recognized by Christopher Columbus upon his arrival...
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