We have exciting news: Retailers can now place wholesale orders via Bridge. If you are an authorized dealer, you can purchase from these participating brands:
Anna Weatherley
Beatriz Ball
Calaisio
Casafina
Costa Nova
Couzon
Herdmar
Kim Seybert
Mario Luca Giusti
Medard de Noblat
Meissen
Pickard China
Pickard Crystal
Pinto Paris
Portus Cale
Royal Crown Derby
Varga
Why is Bridge Wholesale Better?
Speed: Bridge Wholesale reduces the number of steps&
Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine. Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders. In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
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The Meissen porcelain brand and Adidas have teamed up to create a pair of iconic tennis shoes. Art meets the street. Stay tuned for pricing and availability.
We are pleased to announce an historic collaboration between the prestigious Meissen porcelain brand and Adidas corporation in introducing what is sure to become a highly sought after pair of iconic tennis shoes. Art meets the street. Stay tuned for pricing and availability. Sipping champagne from a lady's slipper is now passe'.
Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
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Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.
When a business offers a website, it's a costly venture. A business, such as an indie store, brand, or sales rep group, will build the site and then have to maintain it. On a day-to-day basis, it has to ensure the pages load quickly. This often requires the business use image-optimization software to reduce the page size and a CDN (content delivery network) to get the content closer to the visitor's geographic location. These costs add up.
Bridge and Shopify both bundle many services under a ...
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Many businesses are struggling during the state-mandated shelter-in-place orders. One industry that is weathering the storm well is technology. Technology companies often deliver services digitally, which obviously makes them ideal to side-step these orders--but they often utilize another feature that makes them profitable now and in general: subscriptions.
Scott Galloway, a business leader and host of an online business class called 'The Sprint,' recently brought to my attention the ...
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I think the phrase “E-commerce Community” is a good way to explain Bridge's offering. We're helping businesses share news, messages, pricing, files, pictures, and products.
Without Bridge, e-commerce is often a lonesome field. I believe this siloed nature is already starting to kill off traditional e-commerce operations. In its place, e-commerce platforms that bring together communities are flourishing. Platforms are the future--especially ones that support ...
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I believe that Constant Contact is falsely promoting it is offering a free online store. I say this because the free service allows you to offer just 3 products and you must display a big advertisement for Constant Contact. Most retailers offer hundreds or thousands of products. A super small number of stores can offer just 3 products online. In addition, most stores don't want a big advertisement at the bottom of their website. Yet, if one were to visit Contact Contact's website services page...
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December 10, 2019
December 10, 2019
Indie retailers are being hunted online by Amazon, Zola, and brands using their direct to consumer sites. They are triangulating around their prey. These entries are picking off their online customers and thereby their ‘supply chains‘ that keep them afloat online. Without online sales, the indie stores are starved of the one area in which the retail industry is growing.
Amazon and brands target general public orders. Due to the lower prices, brand name, and marketing, they'll get those ...
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November 2, 2019
November 2, 2019
Amazon is Winning Because of: Bots
Amazon most likely has lower prices than most stores--including yours, shares Retail Dive.
Excerpt: "With the holiday sales season underway, Amazon is pricing 20% below other online retailers on average in key product categories, according to a study by Profitero."
You may ask, how is Amazon wining this online price war? I'll share my answer: Bots. Amazon has unleashed an army of bots to crawl and scrub all of your data and websites, and report it back to Amazon ...
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October 27, 2019
October 27, 2019
Does traffic seem worse? It may be your neighbors’ 1.5 million daily packages being delivered, shares today’s Times.
My neighborhood is bombarded by trucks—and delivery people often ringing every apartment buzzer in a building to contact just one apartment.
Interesting stats from the article: + Homes now get more packages delivered than businesses. + Traffic speeds have slowed over the last decade. + 2 million square Feet of warehouse space is being built in NYC. + Carbon dioxide emissions ...
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October 23, 2019
October 23, 2019
Good news: Retailers can now sync with an unlimited number of Smart Brands for $28.
Details: + A retailer just needs to subscribe to a Bridge plan that is $28 or more per month. If you pay $28/month or more for Bridge service, your business qualifies. + If you are a retailer that is paying less than $28/month, you can sync with up to 10 Smart Brands.
Benefits of syncing with Smart Brands: + Save time and money. Let brands maintain products for you. + Sell more. Retailers report selling 13% more due ...
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October 22, 2019
October 22, 2019
What's on your store's holiday list? How about charging featured brands $500,000?
Bloomberg shares how Amazon and Walmart use a 'pay to play' scheme to charge brands:
What sets Amazon apart from other retailers is how much it charges for space on its toy page over the holidays. A narrow strip across the top of the web page costs $500,000 per month in November and December, up ...
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October 3, 2019
October 3, 2019
Do you think that Dropbox is free? I thought so too until my 'free' account filled up and Dropbox wants me to pay $16/month--and $20/month if I want a 'team' account.
Dropbox's pricing page is a doctoral lesson in how to charge customers for oxygen.
Fifty percent of the U.S. book market is controlled by Amazon, while Barnes & Noble has 8%. This book market share split shows that shoppers value convenience and price more than customer service. Anyone that says retail can be helped, saved, or fixed by concentrating on anything but convenience and price is wrong.
For example, an HFN columnist whom I won’t name is often extolling the need to make the in-store shopping experience fun and interesting. Similarly, a market building president ...
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August 8, 2019
August 8, 2019
I read the New York Times and want to ask: Are we sharpening our executioner's sword? That is what FedEx wondered as it helped Amazon grow by delivering its packages. Finally, FedEx woke up and decided it's better to make less money tomorrow than help usher in its death in the near future. As the Times reports, FedEx is terminating its ground delivery agreement with Amazon at the end of August, thereby passing on the delivery of millions of packages.
Amazon has historically partnered with ...
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