E-commerce is going to double in the next seven years, predicts FedEx. When that happens, how prepared will your business be? How will you prepare your website, your staff, your shipping procedures, your pricing, and your sales expectations?
When e-commerce grows that much, who will control the market? How will customers shop? Via their mobile? Via Alexa? If e-commerce is the dominant form of shipping, how will your online product selection and prices be kept up to date online? If online ...
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You can now add special, unique pricing to items on a gift registry. For example, you can use this feature when an item can be monogrammed and you need to charge more for it. You can use this feature if a registry gift comes as a set but the item on your site only shows pricing for a single item. You can double the price using this feature and add a comment to the item saying it the gift includes two of the items.
Add special pricing to an item:
1. Login to your Bridge.
2. Roll over Gift ...
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November 19, 2018
November 19, 2018
Rosenthal Launches New Wholesale Site Powered By Bridge
*** PRESS RELEASE ***
Rosenthal USA, a subsidiary of Arcturus Group, launched a new wholesale website for its family of brands Rosenthal, Versace, Raynaud and other premium brands on November 1st, 2018. The company's retailers and sales reps can login to the mobile friendly website and view real-time stock levels, wholesale pricing, and price lists. The website adapts to the user's country and shows US or Canadian prices and documents.
Good news: we're allowing you to add an UNLIMITED number of items to your Bridge store.
Previously, Bridge had caps on how many items you could add manually. For example, in the past a plan may have let you add 5,000 items manually. Now, all plans allow you to add an unlimited number of items.
We've made some other updates to the pricing. The free plan now includes 10 Smart Brands (approximately 5,000 Smart Products).
We've also added a threshold to the number of staff account one...
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May 9, 2018
May 9, 2018
FOR RETAILERS:
Please find our updated pricing for the Bridge service here. This updated pricing will take effect July 1st, 2018.
In some areas, Bridge is giving your business notably more. For example, in April of 2017 Bridge offered your business 10 Smart Brands for $59. In May of 2018, Bridge is providing your business with the product data from 40 Smart Brands for $49. In sum, you can receive 400 percent more product data yet pay 17% less.
If you are unsure how this affects what you'll pay ...
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April 27, 2018
April 27, 2018
FOR RETAILERS
How much does it cost you to add an item to your website? Most likely a few dollars per item.
In addition to the cost of adding new items, there is the cost of mispricing items. How much does it cost a store if an item's price isn't updated and a customer buys it at the wrong price? Let's imagine a clerk forgets to add a "0." A store could lose a few dollars or a few hundred dollars due to a typo.
Let's imagine a clerk has 99% accuracy in entering and keeping items up to date. If ...
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March 8, 2018
March 8, 2018
Watch the Webinar:
Gift Registry 202 ~ Advanced Registry Features
In this webinar, I cover:
1. Recap of 101 webinar.
2. Confirming a registrant completed the five-step incentive program.
3. Utilizing the weekly emails that warn you about missing information and/or sales.
4. Using the Items requested page.
5. Using the Registry Administration page.
6. Using Registry ID # and special pricing.
7. Using Registry Accounting page.
8. Using the new Redemption Period feature.
9. Finding ...
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March 8, 2018
March 8, 2018
BRANDS AND SALES REPS Did you know: most of your stores pay about $2 to add one of your items to their website?
When a retailer adds 1,000s of items, that gets very expensive quickly. Therefore, most stores give up and don’t add your items online. That is horrible for your sales.
We're happy to share that Bridge is giving retailers access to 500% more Smart Products for free. If you're subscribing to a paid plan, you're now just paying $.01 per item.
Please check out this chart comparing our pricing from last year vs this year.
2018 Pricing Highlights: + Bridge is giving retailers 500% more Smart Products for free.
+ With $49/month plan, Bridge is giving retailers 200% more products for free and we reduced the price 17%.
+ Retailers can sync with 20 Smart Brands (or about 6...
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January 29, 2018
January 29, 2018
One of my favorite quotes from a retailer about the last edition of Specialty Shop Retailing is this one: “I have read, highlighted, marked up and re-read this book so many times it groans when I pick it up!” It’s been so much fun for me to hear from shopkeepers around the world about how helpful they have found the first three editions of my book, which sold over 40,000 copies and were translated into Russian. I am very happy to announce that the fourth edition has just been published as a ...
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January 3, 2018
January 3, 2018
Reminder: if a pricing mistake is made by yourself or a Smart Brand, you are not responsible for giving the customer the item as the lower mistake price. Your website's Customer Service page says this:
.........
If a product's price is higher than our stated (website) price, we will cancel your order and notify you of this cancellation. You are more than welcome to purchase the item again at the correct price.
We reserve the right to cancel any order we receive at our discretion. The full amount ...
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December 22, 2017
December 22, 2017
Are you ready for 2018? We’re getting ready here. We’re beefing up our staff and hardware to serve the rush to shop online. In 2017, orders via the network grew 89% year over year. 2018 will bring another 89% growth spurt if we work hard.
In 2018, you may ask: are your stores worth 48¢? We think so ;) We’ll explain more below.
1. Bridge is updating its pricing for brands in 2018.
What are we doing with this subscription fee that brands pay? We’re reinvesting it into your Bridge. In 2018, you’ll ...
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November 8, 2017
November 8, 2017
Bridge is updating its pricing for brands in 2018. Are your stores worth 20¢? We think so ;)
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This year, sales on Bridge have grown 89% to $12M.
But the fight has just begun. In order to help independent retailers keep up the fight against Amazon, Bridge is updating its pricing for brands in 2018. We'll be reinvesting these fees into new features for you and your retailers.
1. In 2018, you’ll see:
A. More orders for your products. We’re launching new features on ...
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August 8, 2017
August 8, 2017
How does your brand fight back against the discounting and gray marketers on Amazon.com? Take some inspiration from today's WSJ.
Luxotica is enforcing MAP prices and more brands are drop shipping.
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June 8, 2017
June 8, 2017
Do customers ask you why your items cost more than items at big box stores? Do u wish u had a breakdown of costs and the quality that goes into items? Today's Times shares how some manufacturers breakdown the costs for fabrication in order educate consumers about quality materials.
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May 30, 2017
May 30, 2017
Tired of getting shaken down by Dropbox? Me, too. Today I got an email from Dropbox that they'd like me to pay $100.
What if there was a free, better alternative to Dropbox? Bridge helps you share products and organizes the data as it was intended--vs. making the recipient reassemble it.
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April 9, 2017
April 9, 2017
Main Street has been under fire for decades, shares today's Times. Going back to the 1930s, indie businesses have been competing with larger businesses that buy in bulk and are better connected to the global supply chain. In fact, MSRP pricing was started in the 1930s to help mom and pop stores fight back against growing chain stores.
Notably, the story's headline of the "Myth of Main Street" is misleading. The story acknowledges that Main Street existed, it's just that its been under fire for...
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March 17, 2017
March 17, 2017
We are sharing what we believe is VERY EXCITING NEWS !!!
All Waterford Stemware is Now On Sale @ 25% Off regular pricing. This is a once a year event that will last until March 26th ... and can be taken advantage of by calling us (toll-free @ 877-489-4060) or by Shopping Online right here on this Great Website --- for yourself or for one of our Registered Brides
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February 17, 2017
February 17, 2017
Today, Shopify emailed me asking me to choose one of its paid plans. My free trial with it is expiring. As you may recall, last week I setup an online store to check out the service in order to compare it to Bridge. (Please read my review of Shopify here.)
What I find interesting is that most services offer a free account. A free account often lets you enter a limited amount of products. Shopify does not offer a free account. It offers a free 14-day trial. Thereafter, plans start at $29/month.
Curious how you're going to compete with Amazon? You're going to need to match or beat it in three areas: 1. Aggressive pricing 2. Wide selection 3. Speedy shipping
Bridge can help you beat amazon with selection. You'll need to offer speedier shipping by either shipping what you have in stock more quickly or by having quicker drop shipping from vendors. In terms of aggressive pricing, you'll have to get used to thinner margins and offering more sales.
What you have that Amazon doesn't is your warm ...
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