The Wall St. Journal recently shared how Skechers has become a major shoe player by marching to its own drumbeat.
Started in 1992, Skechers is the third largest seller of shoes in the world. But the company's history goes back even further: the founder's first company, LA Gear, which flamed out, was started in the 1980s.
Skechers grew by focusing on comfy and affordable shoes and didn't sign expensive promotion deals with active athletes. (It does partner with ex-athletes like Howie Long.)&
...Great news: Tableware Today, the bi-monthly print magazine dedicated to our industry, will be publishing our Leaderboard results on the last page of each coming issue.
This article below will appear in the October/November 2024 issue of Tableware Today and explains our inspiration for the Leaderboard.
You're invited to see the monthly Leaderboard results here: https://www.shoplocal.org/leaderboard
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TOP OF THE CHARTS
LET'S LEAD TOGETHER by JASON SOLAREK
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