Marion Samuel, who manages Babcock Gifts, a Tennessee-based gift shop, pens Tableware Today’s Last Word column in this month’s issue. She shares how they have grown over the last 50 years and run their store.
I was pleased to see her tout the store’s Bridge software. Babcock Gifts, which has been a client for 10 years, uses Bridge’s Shop Local gift registry service and Brand Syncing service. Using our service, they showcase 400+ couples’ gift registries online and offer 46,000 products online.
Excerpt:
“Wedding registry has been a strong part of our business over the years. Registrants have the option of creating a registry online through The Bridge or by coming to the store to work with a consultant. Although 95% of registrants choose to visit the store at some point prior to their wedding, the online option accommodates couples with roots in Memphis but who now live outside the area.”
“The addition of an online platform was important in remaining relevant in wedding registry, but also helped this Memphis institution survive the quiet days of the pandemic. ”