Business leader Scott Galloway said this past week on his podcast Pivot that "complexity is a tax on the poor." I'd expand on that and posit that: complexity is a tax on indie businesses.
What if indie businesses could reduce the complexity and costs of running an online business? I believe we can. Bridge is reducing the costs of running an online business for more than a thousand businesses.
How do we reduce the 'tax'? Bridge often helps a retailer set up an online store ...
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October 23, 2019
October 23, 2019
Good news: Retailers can now sync with an unlimited number of Smart Brands for $28.
Details: + A retailer just needs to subscribe to a Bridge plan that is $28 or more per month. If you pay $28/month or more for Bridge service, your business qualifies. + If you are a retailer that is paying less than $28/month, you can sync with up to 10 Smart Brands.
Benefits of syncing with Smart Brands: + Save time and money. Let brands maintain products for you. + Sell more. Retailers report selling 13% more due ...
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Your home page now shows more pictures of registrants.
Benefits:
+ This will increase you sales.
+ This will increase your Google ranking.
Details:
Your Newsfeed now shows:
+ A congratulations for those celebrating a wedding.
+ A reminder for those registrants celebrating anniversaries.
+ When a registrant opens a registry
When potential a registrant see these posts, she or he will be be more likely to register at the store. When a registrant or customer scrolls down your Newsfeed...
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You can customize your home page slides. You can add pictures of your store, products, events, and more.
In the examples shown, we see how the Seattle-based store Timothy de Clue loaded a picture of a wine glass with the Pike Place Market in the background. Persnickety, a shop based in Madison, MS, added a picture of its store's exterior.
By default, your Newsfeed slideshow includes slides promoting gift cards, your gift registry, and reviews. You can hide these if you wish. You can also ...
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Your Bridge 2.0 update is complete. Your site now offers a smoother, cleaner experience for customers--and you.
Your upgrade to 2.0 software is free and automatic--you do not need to take any steps. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)
1. You will wish to learn what is new in 2.0.
I will be sharing a video about what is new in Bridge 2.0.
What's new in Bridge 2.0? Many things. For starters, your news is much more prominent in 2.0. Your Bridge account's home page shows news first and foremost.
What do you need to do? Add news to your Bridge account today.
Benefits to you: 1. Posting news is a free way to promote your products to 1,000s of shoppers. 2. Increase your Google ranking for free. Google ranks sites with current news higher.
Note: your products will look less desirable if old news ...
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February 18, 2019
February 18, 2019
Write on our newsfeed with fans of our shop, find your new favorite crystal, or start a bridal registry on our site!
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November 12, 2017
November 12, 2017
The Globe, a gift shop in Virginia, recently replaced its website with a new Bridge website.
The new Bridge website has a bunch of new features that are helping boost sales. The Newsfeed encourages visitors to browse and explore items that other shoppers like and purchase. The new site includes larger product pictures, review software, and 20,000 products that update themselves--saving The Globe from having to maintain those items.
We are excited to announce our Truck Show November 1st! Come join us early for our Jon Hart pieces!!! FREE MONOGRAMMING THROUGH NOVEMBER 6TH! Click here for details
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Come celebrate the Tailgate season with us on Thursday, September 28th. We will have tons of new tailgate items, new food items to taste and buy, some fun giveaways and more!
How important are reviews to your business? It turns out, very important. Read my latest column from Tableware Today magazine on the importance of reviews.
Turning Reviews Into Sales
Does this sound like you...You need a hedge trimmer so you click on Google, read a few reviews, head to Home Depot, and make a purchase. Youβre on a favorite clothing storeβs website. The pants youβre interested in have poor fit comments so you choose something else. The reviews for the family theme park say itβs dirty...
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July 19, 2017
Come on out to this event that benefits a worthy organization.
Curious how you can customize your Bridge Newsfeed? Please see the accompanying graphic. The yellow highlighted areas are the customizable areas.
What can be customized: - Top header. - Horizontal navigation bar's font and bar's background color. - Slides. - Whether you offer gift cards. (On the gift card page, you can add a custom picture of what your gift card looks like.) - You can output your social media accounts. For each account you add to Bridge, we output the social media platform's logo. - ...
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April 1, 2017
April 1, 2017
How can your business get more engagement on social media? Below are a few 'dos and don'ts'.
As a starting point, let's look at a recent Chalk by a retailer in Texas. (Shown on the left). First, what a great sale! The issue: the text is appearing small, a bit hard to read, and wouldn't it be nice to see the gift item mentioned.
Let's fix this. On the right, you can see our version. We updated this Chalk to perform better in social media:
1. We made the image square. This allows it to appear ...
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May 11, 2016
May 11, 2016
Can you relate to this: On Monday a jewelry store was scrambling to send an advertisement to a printer. They needed a logo from a brand quickly. Using Bridge's Library, retailers have immediate access to brands' hi-resolution logos.
Above is an example. This is a retailer's Newsfeed. The Newsfeed is showing that Fiskars loaded logos for Waterford, Wedgwood, and other notable brands. Fiskars' Bridge retailers have quick, one click access when they need it.
Bridge's Library service accepts all ...
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June 17, 2015
June 17, 2015
New feature: you can now load PDFs to your Chalkboard.
Have you ever wanted to shares news and include a PDF file? Now it's easier and quicker. Just Chalk your news, and then load your PDF. The file will show up below your Chalk.
This is a feature that not even Facebook allows. Facebook does not allow you to load PDFs to your Newsfeed. Bridge does. :)
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