How can your business get more engagement on social media? Below are a few 'dos and don'ts'.
As a starting point, let's look at a recent Chalk by a retailer in Texas. (Shown on the left). First, what a great sale! The issue: the text is appearing small, a bit hard to read, and wouldn't it be nice to see the gift item mentioned.
Let's fix this. On the right, you can see our version. We updated this Chalk to perform better in social media:
1. We made the image square. This allows it to appear larger in Newsfeeds. 2. We removed the pattern behind the text and the drop shadow on the text. This makes the text easier to read. 3. We added a $tag of the item mentioned. This outputs a picture of the item below the Chalk and a link to it.
Now, the Chalk is easier to read and we see the gift item. :)