The article also shares that Cyber Monday (the Monday after Thanksgiving), which was launched in 2005, is now the biggest online-shopping day of the year.
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How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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Great news: I have created a special training video for retailers for the holiday season. In this video, I share five easy steps to help you improve your home page--and holiday sales.
Yesterday I spoke with an independent jewelry store that was targeted by cybercriminals. The criminals created a ransomware attack and held the store’s computer data hostage. The store had to scramble to find backup data and reopen. The store called the FBI and didn’t pay. The hackers then sent phishing emails to all the store’s customers—attacking the store’s customers and trying to infect them.
Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
Be prepared to cut prices more than normal.
Clearly list end dates for sales to create urgency.
Is your website ready for the holiday season? Amazon is ready. Target is ready. Neiman Marcus is ready.
Let's get your website ready. You're invited to a new, free webinar: Holiday Preparation Webinar
Please choose your time: Tuesday, November 19, 2019 at 10 am EST or Thursday, November 21, 2019 at 10 am EST
I'll show you how to: + Prepare your website for the holidays. + Update important settings. + Get the most out of Black Friday and Cyber Monday.
I'll be presenting and look forward to your questions...
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October 22, 2019
October 22, 2019
How can you prepare for Black Friday / Cyber Monday? Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals. "Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts. You can do ...
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September 30, 2019
September 30, 2019
Social media (i.e. Facebook) is now the leading tool scammers use to successfully steal from people—beating e-mail, telephone, and websites.
Be wary of links leading to eBay and Craigslist, and stay away from bank and wire transfers.
Credit card may be the safest purchase option.
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April 8, 2019
April 8, 2019
Facebook is helping thieves share stolen credit cards. Thanks, Mark Zuckerberg.
Wired is promoting sharing the article on Facebook in the left-hand margin. Promoting sharing on a platform that has so many sharing holes in it is a bit ironic.
NYC is forming a new group to help protect its infrastructure. I'd like to see a similar group formed to help protect its residents and businesses, as well as police business websites and hosting companies to ensure they're meeting accepted standards for security. Currently, our cyber security laws are reactive vs preventative.
How big a deal is cyber security? It’s about as important as car and highway safety—that’s the last time that insurers teamed up to tackle a topic, according to today’s WSJ.
The number of retailers that purchased stand alone cyber security doubled from 2014 to 2018, shares insurer Marsh.
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November 21, 2018
November 21, 2018
5 Promotions At Glassworks And Cheeks For Black Friday & Small Business Saturday! Glassworks has 5 promotions going on for Black Friday & Small Business Saturday! 1. From Vietri: - Spend $250, get $50 off - Spend $350, get $75 off - Spend $500, get $125 off Promotion runs November 18th - 24th. 2. From Michael Aram: Now thru November 30th, buy three get the fourth free in all Dinnerware, Flatware, and Stemware! 3. Also From Michael Aram: Black Friday, Nov. 23 20% Off on Molten, Molten Frost, and ...
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April 2, 2018
April 2, 2018
Hackers installed software on Saks and Lord & Taylor cash registers. What’s notable is that the hack didn’t affect the companies’ websites. The hackers may have used the web (most likely via phishing emails) to infect the good ol’ ‘analog’ cash register. This crimes mixes new and old tech.
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December 19, 2017
December 19, 2017
This is probably the safest way to read about cybersecurity: traditional print newspaper :) Bridge members can take heart that their sites are protected from many threats because of Bridge’s security features and oversight diligence. Other services that offer stand-alone websites lead clients to fend for themselves—that’s not a security strategy one wants in the dangers to come in 2018.
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November 29, 2017
November 29, 2017
Everyday is cyber Monday at LaDentelliere.
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November 27, 2017
November 27, 2017
Mix old and new on Cyber Monday! 10% off $100, 20% off 200! Santa’s on his way hurry for the best selection!
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November 27, 2017
November 27, 2017
Excerpt from Adobe forecast:
Cyber Monday is expected to become the largest online shopping day in history, generating $6.6 billion in sales, 16.5% growth compared to last year. Sales on Thanksgiving Day are expected to increase 15% year over year to $2.8 billion. One out of every six dollars this holiday season will be spent between Thanksgiving and Cyber Monday, leading to $19.7 billion in sales.