Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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Bridge has updated how a store records a purchase for a registry list. This method uses the best practice for creating a digital copy of an order. Stores need to add a purchase to a gift list for a variety of reasons, including:
A customer purchased a gift in-store.
A customer purchased a gift via telephone.
A customer purchased online via Bridge, and then called the store to add to the purchase.
A customer purchased a gift via another online outlet (
When I flew home yesterday from Charleston, while most people were seeking relief from their sunburns and reminiscing about their vacations, I was delving into The Wall St. Journal’s profile on Tracy Britt Cool, an ex- Berkshire Hathaway star. Mrs. Cool’s new company Kanbrick invests in businesses with $10m - $50m in revenue. What does Mrs. Cool look for when investing in a company? People and moats.
At Bridge, we’re reading Jim Collins’ Beyond ...
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I have read many reports about Amazon USA copying products, so I found this new story about Amazon India to be consistent with the company's larger approach.
The WSJ covers how Amazon is growing its business at the cost of others.
Article highlights:
Amazon's leading selling points are endless selection and the lowest prices.
Amazon is so competitive that it often undertakes potentially unethical routes to grab more market share.
Amazon often takes a 30% commission on orders for third-party sellers. Due to this fee, many businesses prefer to receive orders on their own website which may be powered by Shopify (...or
Did you know that Facebook has recently changed its algorithm to show more news from friends and family and less news from your business? Due to this change, most of your customers don't see the news that you post on Facebook.
What can you do about this? Bridge has a solution: You can have your Facebook posts copied to your Bridge. Your news will be seen by 1,000s more customers.
What retailers currently use our Facebook copying service? Our Facebook duplication clients include:
Did you know that Facebook has recently changed its formula to show more news from friends and family and less news from your business?
Due to this change, most of your retailers don't see the news that you post on Facebook.
What can you do about this? Bridge has a free solution: You can have your Facebooks posts copied to your Bridge's news page. This news will be seen by your Bridge retailers and reps. This news may also appear alongside your product on their Bridge sites. ...
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June 8, 2017
June 8, 2017
Do you want to copy your Yelp or Facebook reviews to your Bridge? Sure, you can do that.
Just do this: 1. Copy the review. 2. Visit your Bridge reviews page. 3. Paste the review. Add the first name (only), the state, then this byline:
*Originally posted on our [insert name of service from where it was copied] page