Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
Read More
January 18, 2019
January 18, 2019
Join us at the Southern Kentucky Bridal Expo this Saturday, January 19 from 11 a.m. — 4 p.m. at the WKU Knicely Conference Center. Meet with out Invitations Designer Christina Worden House and register for your wedding with Susan Stewart Hoechner.
View Post
May 10, 2018
May 10, 2018
Kelly Wenzel, Beatriz Ball National Sales Director is having a great time in Las Vegas attending the annual conference of Gift Sales Managers! On the agenda: Tons of amazing content!
View Post
May 8, 2018
May 8, 2018
Kelly Wenzel, Beatriz Ball National Sales Director is having a great time in Las Vegas attending the annual conference of Gift Sales Managers! On the agenda: Tons of amazing content!
View Post
February 28, 2018
February 28, 2018
What Is the Perfect Color Worth?
Inside the mysterious art - and big business - of color forecasting.
Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London's Hyde Park. Mostly Western Europeans from different precincts of the fashion industry, they had been called together by a British man named David Shah, editor and publisher of the "Pantone View Colour Planner." The book, issued each February and ...
Read More
Thanks to HFN and Allison Zisko for covering our Bridge Brand Conference ;)
Please find the article below:
................................................................
Bridge Gives Indie Retailers Tools to Compete with E-Commerce Giants Brand-supplied product info can boost Google search results
Did you miss the Bridge Brand Conference last week? Here is the deck from segment 1 of the conference.
View Post
May 22, 2017
May 22, 2017
Thank you for joining us last Thursday for the first annual brand conference. Here is our press release on the event. And thanks to Diane Seidle for helping. ;)
Bridge Creates a Stronger Community in First-Time Conference
New York, NY – On May 18th, 2017 Bridge hosted its first annual Bridge Brand Conference at the 41 Madison Merchandise Mart in New York City. Bridge, an e-commerce platform connecting 100's of brands, ...
Read More
May 18, 2017
May 18, 2017
Thanks to Shannon Brown and Nambé for hosting Bridge's first annual Bridge Brand Conference. Good to see u Virginie, John, Holli, Kelly, Damon, Deane, Michele, Angie, Joanna, Jennifer, Araxi, Anna, and Jonathan. And a special thanks to Diane Seidle for helping chart the course.
View Post
May 10, 2017
You’re Invited…
Bridge Brand Conference Thursday, May 18th 9 am EST or 1 pm EST
Join brands that use Bridge at the first annual Bridge Brand Conference.
When? Thursday, May 18th
Time? Choose your session: Morning (9 am - 12 pm) or Afternoon (1 pm - 4 pm)
Where? Nambé Showroom 6th Floor 41 Madison Avenue, NYC
What will the conference entail? Each session will have 3 segments:
Segment 1: Grow your sales. Viewing, analyzing, and acting on sales data. Adding (and removing) retailers and sales reps to your network. ...
Read More
May 5, 2015
May 5, 2015
PRESS RELEASE – OBAMA WHITE HOUSE CHINA SERVICE
On Monday, April 27th, the official White House china service of President Barack Obama was introduced to the public at a press conference held by The White House curator, Mr. Bill Allman. The Obama Presidential china service was proudly produced by Pickard China.
Several of the pieces within the Obama Presidential china service feature a stunning blue-green color on their decorative rim. The White House noted that First Lady Michelle Obama selected ...
Read More
July 11, 2010
July 11, 2010
Creativity and Technology (CAT) conference excerpts from Ad Age magazine
I agree with these excerpts from the Advertising Age's article on CAT:
Don't separate interactive "The best way to make un-ambitious work is to set up a separate group called 'interactive,'" said Matt Howell, chief interactive officer, Modernista. But bringing interactive into the fold goes somewhat against established agency culture. "Collaboration and sharing are not core competencies at agencies," said Ivan Askwith, ...
Read More
September 14, 2008
September 14, 2008
ROI on Digital Trounces Magazines by 'Factor of 2', also?
This article from Ad Age below says that online advertising delivers twice the return on investment as television. Few tableware companies advertise on television, but many do advertise in magazines and trade publications. My question: does online advertising also beat out magazines? I would imagine so. I can't imagine that a tableware ad in Tableware Today for $500, $1,000, or $1,200 can deliver as much as that amount spent online. So, ...
Read More
February 6, 2008
February 6, 2008
Williams-Sonoma Garners Five-Fold Return on e-mail Marketing
The following article from HFN speaks to the efficiency of e-mail marketing. The article also shares how Williams-Sonoma "has earmarked e-commerce as a massive growth opportunity.'
Excerpt: The program’s targeted e-mail marketing to the retailer’s database of 43 million customers has generated five times the revenue of equivalent catalog mailings “at zero cost,” Pat Connolly, executive vice president and chief merchandising officer, said ...
Read More