How a checklist can be used as a valuable tool for existing clients or prospects.
December 20, 2023
This past Thanksgiving, Austin Kleon, the author of "Steal Like an Artist" and other inspirational books, shared a free gratitude journal via his weekly email newsletter. (Please view that clever, hand-drawn journal here: https://austinkleon.substack.com/p/a-gratitude-zine) A part of this journal is making a list of what one is grateful for. (He also has an ad lib for gratitude!) I can imagine him having a gratitude checklist. A checklist is a very efficient tool to deliver...
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We’ve chatted about the importance of checklists. Checklists can be checklists literally as well as figuratively (i.e. software). Checklists help us order our thoughts and actions. Yet, the last step on each checklist should be: removing as many checklist steps as possible. This ironic strategy is necessary because steps inherently are friction, and friction is our enemy. We want to help our clients avoid the drag of clicks and thinking.
Bridge has added a new feature to your store's wedding registry service. We have added checklists to each registry.
These checklists will help your store:
Save time.
Sell more gifts.
Make customers happier.
Details
Bridge has given each of your wedding registries two checklists:
Your store receives an internal, private checklist for each registry. The registrant can’t access this.
The registrant receives their own checklist. You can also
In a 2007 article in The New Yorker, Atul Gawande, a surgeon and an author, advocatedthat more hospitals use checklists. He cited many medical studies showing how checklists save lives (and money). Implementing one checklist, a hospital "…prevented forty-three infections and eight deaths, and saved two million dollars in costs." The startling part: the list was only five steps long! In other words, people don’t consistently follow...
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Companies that sell brands on Amazon are increasingly profiting by using a series of checklists, some with 503 steps, to ensure they maximize a brand's potential.
This article leads us to ask: if we could make a checklist with 503 to-do items, what would those be? What checklist should a retailer follow to succeed online? A brand? Bridge offers members a variety of checklists to help them succeed in including the New Member Success Checklist and the Smart Brand Boarding Checklist....
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