Will you get $22 of value out of Facebook this year? That’s how much Facebook makes off you by selling ads to advertisers that target you.
View Post
July 16, 2018
July 16, 2018
Colleges are using marketing and advertising techniques used retailers, repeorts today’s WSJ. Do you know what your shoppers’ hobbies are? If so, you can better target them.
View Post
Did you know that Facebook has recently changed its algorithm to show more news from friends and family and less news from your business? Due to this change, most of your customers don't see the news that you post on Facebook.
What can you do about this? Bridge has a solution: You can have your Facebook posts copied to your Bridge. Your news will be seen by 1,000s more customers.
What retailers currently use our Facebook copying service? Our Facebook duplication clients include:
Inside the mysterious art - and big business - of color forecasting.
Last spring, a dozen people filtered into a sunny, whitewashed conference room on the seventh floor of the Royal College of Art, overlooking London's Hyde Park. Mostly Western Europeans from different precincts of the fashion industry, they had been called together by a British man named David Shah, editor and publisher of the "Pantone View Colour Planner." The book, issued each February and ...
Read More
January 15, 2018
January 15, 2018
CB Insights shares this in its newsletter:
$6.6B: According to a note by JPMorgan analyst Doug Anmuth, Amazon is well-positioned to emerge as the third "scaled digital ad platform" after Google and Facebook, with its ad revenue set to surpass $4.5B in 2018. Anmuth further notes that he “expect[s] Amazon’s ad revenue to grow rapidly over the next few years, reaching $6.6B in 2019.” Our Amazon Strategy Teardown digs into the e-commerce giant's history, top initiatives, and possible strategy for the...
Read More
December 8, 2017
December 8, 2017
What does your business ‘sound’ like? Visa is launching a sound campaign for whenever its card is swiped.
View Post
December 4, 2017
December 4, 2017
Imagine one of your brides wanting to register for ...pizza? Dominos Pizza offered a bridal registry for pizza. Clever!
View Post
November 22, 2017
November 22, 2017
Amazon is advertising its gift registry business in Brides magazine. Should we get a bunch of retailers to team up and place an ad, too? ;)
View Post
November 13, 2017
November 13, 2017
Advertising campaign with Capdeco & Royal Limoges, simplicity & elegance
View Post
August 26, 2017
August 26, 2017
About 16% of online advertising spending is spent on fraud. That means that you're spending about 20% too much or getting at least 16% less benefit than you're paying when u advertise online, reports today's WSJ.
View Post
July 11, 2017
July 11, 2017
Amazon Prime Day has become a national holiday for the entire retail industry.
Here are the Prime Day deals Amazon didn't want you to see.
Here are the Prime Day deals Amazon didn't want you to see
Amazon Prime Day has become a national holiday for the entire retail industry. Kicking off its third annual Prime Day on Monday night, Amazon (AMZN) is offering new deals as ...
Read More
July 10, 2017
July 10, 2017
The New York Times and Wall Street Journal are teaming up to fight Facebook and Google in advertising, reports today's Times. They are doing so to gain better leverage when advertising via the "duopoly."
How are our industry's players collaborating to strengthen their position?
View Post
June 10, 2017
June 10, 2017
Where do your advertising dollars go furthest? Today's WSJ notes that fashion companies are investing in online advertising--in particular with social media "influencers," and cutting print.
View Post
April 24, 2017
How Google Cashes In on the Space Right Under the Search Bar
Attend the Social-Media-Made-Easy-Webinar tomorrow (Tuesday and other dates below) and learn what you can do to fight back.
To help you execute your social media marketing strategy, learn how your Bridge has the features built right in. Attend our newest training, webinar-style.
You'll learn: • How to use the FREE content already on Bridge on your social channels • How ...
Read More
March 30, 2017
March 30, 2017
Does your small business advertise online? Use Google AdWords? Today's Times shares how some advertisers are dealing with online advertising and its pitfalls.
View Post
January 30, 2017
January 30, 2017
Slack, the business messaging service, is running an advertising campaign in the New Yorker and Wired. Slack says that it is “where work happens.” You can use the service to message coworkers and share files.
I imagined what Bridge’s ad would say: Bridge is where retail happens. Bridge is a retail app for groups of people that work together to share products, price lists, promotions, and ordering tools so that everyone is in the loop.
View Post
September 16, 2016
September 16, 2016
A retailer asked us today if Bridge is SEO friendly.
Answer: yes, your Bridge store and registry are very SEO friendly. Your site's meta tags, links, page layout, picture naming, and other features have been designed by Bridge to be easy for Google and search bots to crawl.
The retailer asked how to drive more traffic to her site.
Answer: the foundation of e-commerce is a well-designed website like what Bridge offers you. Yet, that is just the beginning. Succeeding online takes a lot of work, ...
Read More
June 3, 2016
June 3, 2016
Here is our new green "Ask Us About Our Bridal Registry" decal at work on William-Wayne & Co.'s front door on Lexington Avenue.
Don't have your decal? Request a free one from us.
View Post
May 10, 2016
May 10, 2016
Fiskars added its Bridge logo to an upcoming advertisement that will appear in Tableware Today. Fiskars also placed the Bridge logo in its upcoming Town & Country magazine ad.
Fiskars is putting the Bridge logo in ads to let retailers know that they can easily sell the items shown.
Why add your Bridge logo to your industry ads? 1. Make it easier for retailers to sell your advertised items. 2. Make it easier for retailers to re-order from you. 3. View your retailers' online orders in real-time.
Your preferred customer program, POS or even just your intuition should make it possible to identify those individuals who mean the most to your business. It pays to give VIP treatment to these “regulars” whose loyalty is key to your success.
1) It seems like a simple thing, but greeting them by name is an easy way to make them feel ...
Read More