I think that Zola, an online provider of gift registries, may be harming local stores. Zola allows brides to pick things from any site, such as an indie store’s gift registry. Zola may then encourage the registrant to bypass that local store and use those gift funds with Zola. This is an issue because Zola has handled more than 650,000 registries, and its revenue is estimated to be $130m. Millions of dollars may have been diverted away from indie, brick-and-mortar stores to Zola&rsquo...
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August 10, 2017
August 10, 2017
Your Bridge has a new feature to boost your registries: your online store will give brides $10 if they start a new registry with your store. Bridge will active this new feature for your store on Monday, August 21.
Why did Bridge create this incentive? Competitors are like Zola.com are offering brides incentives like this. This new incentive helps your software stay competitive. This program also drives shoppers into your physical store.
If you'd like, you can increase (or reduce it) this amount in ...
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May 1, 2017
May 1, 2017
Did you miss this column in Tableware Today, DOES YOUR BRIDAL REGISTRY WORK?
You can read the entire column here:
SOME PEOPLE READ COOKBOOKS OR mystery novels. I read bridal registries. In my consulting gig for Bridge Catalog, an e-commerce platform for the tabletop industry, my role is to train subscribing retailers on how to utilize the platform for better sales. Since wedding registries are the cornerstone of online sales for many independent retailers, I thought I should know what brides are ...
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January 28, 2017
January 28, 2017
Imagine there was a retailer that specializes in gifts and it didn't offer gift wrapping? That would sound crazy, right? Well, that's the $40m, Wall Street-backed startup Zola. It does not offer gift wrapping on purchases for brides.
In contrast, most indie stores offer FREE gift wrapping on gifts.
If I had to choose between a gift-wrapped gift and a non-gift wrapped gift, I think the choice is obvious. :)
Michael C. Fina will close their physical store and move all their business online, joining forces with Amazon. This reinforces the all important need to maximize your Bridal Registries online. Your Bridge Catalog Bridal Registry is uniquely powered to be a strong player competing for this business. Let us help you maximize your sales. In addition to live trainings, we can also offer you one-on-one assistance for you and your employees. Contact [email protected]. And it works.