Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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Bridge has teamed up with 23 premium brands to offer an exciting promotion. A retailer can place an order at the Atlanta show and get $200 off its wholesale order. The store will receive a free Bridge account. The account will contain the products the store ordered. With this solution, a store can quickly promote and sell what it just bought at the show. The store's Bridge account will also contain other products that the brand offers. With this approach, the stores can quickly...
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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Bridge has teamed up with four brands to offer an exciting promotion. Stores can place an order at the Dallas or Atlanta shows and get $200 off their wholesale order. The store will receive a free Bridge account. The account will contain the products the store ordered. With this solution, a store can quickly promote and sell what it just bought at the show. The Bridge account will also contain other products that the brand offers. With this approach, the stores...
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This week's Times shares that brides are increasingly asking for cash gifts. This trend pulls back the curtain on the underbelly of wedding gifts. Over the last 20 years, a trend emerged where a bride would ask for a traditional gift (i.e. a crystal champagne flute set, a fine china plate, etc.) but then redeem the credit for a television or vacuum. The stores that were especially adept at this were the big-box stores with a wide variety of offerings like Macy's and Target. They would use ...
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About two weeks ago in Charleston, SC, in spin class where I sounded like I was getting a hair transplant, I enjoyed being at once together with my friends in the class and yet competing with them. When they peddled harder and stood up, I wanted to also. Our competing didn't mean that there was one winner and everyone else lost. It wasn’t a zero-sum game. In that spin class, we all won. After that class, we all felt great. Competition is an ...
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Stores and brands sometimes ask us: How does Bridge compare to Faire?
I thought we'd compare the two service providers.
Similarities: Bridge & Faire
Audience. Both service the retail industry. In particular, both service brands and retailers. Bridge also services sales reps, and Faire tries to steer clear of them--which is one reason reps don't like Faire much.
Delivery method. Both are online platforms.
Service offered. Faire is a wholesale marketplace. It
I think that Zola, an online provider of gift registries, may be harming local stores. Zola allows brides to pick things from any site, such as an indie store’s gift registry. Zola may then encourage the registrant to bypass that local store and use those gift funds with Zola. This is an issue because Zola has handled more than 650,000 registries, and its revenue is estimated to be $130m. Millions of dollars may have been diverted away from indie, brick-and-mortar stores to Zola&rsquo...
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Bridge has added a new feature to help you more quickly boost your registry sales. Your Bridge now lets you track the software that registrants use for their event website. For example, a bride may use The Knot. When your store or the bride enters the software provider The Knot, your Bridge will tailor instructions to the registrant to add a link from The Knot leading back to your website.
Most industry trends can be drawn on a napkin—or a 8.5” x 11” piece of paper. I’ve found that drawing operational structures leads to clarity and helps illuminate future trends.
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Zola has added a "Home Store" tab to its site. The goal: become an online retailer that does it all...oh, and maybe does gift registries, too. Notably, this a departure from its original, registry-focused mission statement. Initially, Zola told brands that indie store gift registry services were not servicing out of the way towns and that by opening Zola, the brand would reach brides in remote parts of, say, Oklahoma. Zola didn't say that it was simply selling ...
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FOR SALES REPS AND BRANDS:
E-commerce sales are up 40%. Are your stores ready? Most likely, not.
You can help them. The quickest, easiest, most cost efficient solution for them is a Bridge Store. Bridge will pay you $100 for each retailer that you sign up for a free Bridge Store.