Whether you serve your wine in an IKEA glass costing $2.99, or in hand-cut Baccarat crystal costing 50 times as much, sooner or later you'll have one concern—the ring-shaped stains that wineglasses tend to leave behind.
Some new hand-blown crystal stemware is now strong enough to go into the dishwasher, Jeff Marcus reports on Lunch Break. One
An article by Barbara Thau in HFN from June 2008 points out that while Williams-Sonoma, parent company of Pottery Barn and West Elm, is facing shrinking sales, the company is still investing in the web.
Excerpt: "Williams-Sonoma Inc.βs net revenues decreased 4.4 percent to $781.8 million. Net earnings fell 42 percent to $10.4 million.
Direct-to-customer net revenues, which includes catalog and Internet revenues, fell 4.0 percent to $348.2 million.
Williams-Sonoma Garners Five-Fold Return on e-mail Marketing
The following article from HFN speaks to the efficiency of e-mail marketing. The article also shares how Williams-Sonoma "has earmarked e-commerce as a massive growth opportunity.'
Excerpt: The programβs targeted e-mail marketing to the retailerβs database of 43 million customers has generated five times the revenue of equivalent catalog mailings βat zero cost,β Pat Connolly, executive vice president and chief merchandising officer, said ...
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