I have a stack of virtual news clippings that either struck my fancy, taught me something new, or just made me shake my head in bemusement. On their own, they may not be enough for me to make a point, but together they have a thought-provoking synergy (and I'm sure I'll figure out what that is by the end of this column).
Our industry has been negatively affected by the loss of American manufacturing after we entered a long stretch of automation and outsourcing in the late 1970s; every ...
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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Scott Galloway, a business leader and NYU professor, shares that we're now spending over 4 hours a day on our mobile phones--up from just 20 minutes in 2010. (…I wrote part of this post on my iPhone.) What does this mean? Lots of opportunities for Amazon--as well as Facebook, Instagram, and other tech titans--to sell to us. Our cell phones are, in essence, 1,000 'buy buttons' in our pockets (or on our nightstands) that encourage us to buy stuff online, any time of the day.
Scott Galloway, an NYU marketing professor and soon-to-be CNN host, suggests that when we assess a market, we start by asking how much one's experience using the service has changed in the past few decades. For example, when you go to your doctor’s office, if you were to spin around and pretend it’s 1990, how different is your experience today vs. 30 years ago? Scott often critiques doctors' offices, hospitals, and colleges because he believes they have not evolved enough in services...
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How much does Bridge cost vs other marketing tools? Let's imagine a printed catalog costs $10 to print and send to a customer. The customer uses it for 10 minutes. It therefore costs $1 per minute.
The Bridge Smart Products service costs a brand $9 per year per retailer. Over that year, a retailer interacts with that Smart Product data for 104 minutes. This number is approximately 2 minutes per week. (Please note: some retailers view Smart Product data at a much higher rate, such ...
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Does Bridge help store owners live longer? For example, do we help Brooks Terry live longer? Store owner Susan Hoechner? The answer is yes, and I'll explain.
Bridge helps Susan and Brooks save months of time via the Smart Products service. This can be viewed as time saved--or more importantly: as an extension of their lives. As a reference, Scott Galloway, an NYU professor and media savant, recently made this insight regarding life-extending services:
"Walmart Delivery Unlimited: At $98/year,...
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October 27, 2019
October 27, 2019
The Head of the Rudin Center for Transportation Policy says it’s now easier and cheaper to order things online than go in the store.
The Rudin Center for Transportation is part of New York University, and is named after Lewis Rudin—the developer of the wholesale building 41 Madison.
If online is better according to the head of the Rudin Center, what is the Rudin family—which owns 41 Madison—doing to help tenants and visitors adapt to this fact?
This holiday season more shoppers will shop online ...
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October 27, 2019
October 27, 2019
Does traffic seem worse? It may be your neighbors’ 1.5 million daily packages being delivered, shares today’s Times.
My neighborhood is bombarded by trucks—and delivery people often ringing every apartment buzzer in a building to contact just one apartment.
Interesting stats from the article: + Homes now get more packages delivered than businesses. + Traffic speeds have slowed over the last decade. + 2 million square Feet of warehouse space is being built in NYC. + Carbon dioxide emissions ...
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September 5, 2019
September 5, 2019
What does Domino’s pizza and Amazon have in common? I’ll share: back in the 1980s, Dominos promised to deliver your pizza in 30 minutes or less. But drivers were speeding, getting in accidents, and even killing people in tryin to make this deadline. Dominos was sued over this marketing promise, eventually lost a lawsuit for $78m, and dropped it. Today’s Times shares that Amazon and its contractors have killed 10 people in their deliveries of packages. Will Amazon’s packages face the same fate as...
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November 5, 2017
November 5, 2017
An NYU business professor suggests that retailers team up to beat Amazon. The stakes: billions. Or go out of bsusiness or declare bankruptcy. Bridge agrees.