Many years ago, as a new assistant at Lord & Taylor, the buyer cautioned me to not get too attached to people or merchandise. His wisdom was not cold-hearted, but a cautionary tale to keep emotional attachments in check. I was there to deliver strong financial results and if something wasn’t selling, I shouldn’t harp on it, but mark it down and move on. And, as far as work relationships were concerned, I should be a good coworker but not get attached to colleagues.
I saw this Instagram post from official Mark Levine and thought, “How much are the Amazon lobbyists paying our officials?” NYC continually over taxes our indie businesses and fines them—but we’ll build six marinas for Amazon? (Mark said three marinas, but it’s actually six marinas.) The main culprits behind this: Mayor Adams and the Economic Development Corporation (EDC). Amazon is one of the richest companies in the world. Jeff Bezos, the founder,...
Read More
Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
……….
Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
Read More
It’s a 40th anniversary for the company founded by Colin Riggs (left) and Ned Voelker’s parents, Abigail and Ed Voelker. Over the last four decades, the entire family has created a curated collection of handmade tableware and giftware for the nation’s independent store retailers.
................................
Congratulations on a milestone 40th year in business. Are you surprised Abigails has endured? Ned Voelker: We are surprised. It’s a tribute to Ed and Abbie ...
Read More
TikTok and Amazon are battling in the retail space. TikTok wants to be a retailer, and Amazon wants to be more of an influencer platform. These two share the same goal: get users to share a product link, recommend the product, and get a cut of the sale, shares The Wall St. Journal.
This article and these companies speak to the power of affiliate marketing. One of Amazon’s long-standing secret growth weapons has been affiliate commissions, and influencers are a well-known ...
Read More
It’s event season at The Cupboard and we’re so excited to announce a collaboration with @potterandclaystudios! Paints & Pours - Breakfast Edition. Grab your best girls and enjoy a fun morning painting your own mug! Breakfast and coffee included. The event will be held on Saturday, October 21st 9am - 11am. Tickets are $35. Call 601-924-5245 or DM us to reserve your spot!
Read More
Veselka, a famous Ukrainian restaurant on my block, shared this on their Instagram.
P.S. ~ I’m reading The Cold Start Problem, a book about network-based companies. It’s helping me understand how to help indie stores and brands connect online.
View Post
What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
Read More
Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
Read More
Your Bridge has a new feature. You can now more easily manage your gift registry bonuses.
Background:
Your Bridge Store's Gift Registry software has a marketing program built in. This program gives registrants (e.g. brides) a monetary bonus if they complete five steps. Previously, when registrants reported that they added a link on their social media page, a store would have to ask the registrant on which platform they added the link. The same process occurred when the registrant reported ...
Read More
In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
Read More
Today’s WSJ article made me think:
1. We need to reserve a ticker symbol for Bridge, like BRDG.
2. Meta should use the ticker DATA or THEFT, as that’s the business they’re in. They are in the business of using your personal data—whether via Facebook or in the metaverse, often without us being aware. To see a web page on Facebook or Instagram often requires logging in. Don’t want to log in? Too bad, that’s the only way to see the content. ...
Read More
How are brands helping their stores--and themselves? They are telling retailers that Bridge is a sales solution for them. For example, Pampa Bay doubled its sales vs. last year on the Bridge platform. One way Pampa Bay increased its sales is by consistently promoting its Bridge service across various mediums. When one visits the Pampa Bay site, one can see the platforms the brand uses in the upper right-hand corner. We can see the brand uses Facebook, Instagram, Pinterest, and Bridge. Pampa...
Read More
Scott Galloway, a business leader and NYU professor, shares that we're now spending over 4 hours a day on our mobile phones--up from just 20 minutes in 2010. (…I wrote part of this post on my iPhone.) What does this mean? Lots of opportunities for Amazon--as well as Facebook, Instagram, and other tech titans--to sell to us. Our cell phones are, in essence, 1,000 'buy buttons' in our pockets (or on our nightstands) that encourage us to buy stuff online, any time of the day.
Dale Hrabi of the Wall St. Journal gives readers 10 steps they can take to boost their online followers. We recommend trying these suggestions on Bridge, Instagram, and your other social media platforms. In particular, I liked these suggestions:
1. Post every day.
2. When posting, end the post with a question.
3. Respond to every review and comment.
4. Post selfies.
What is one of your business' most popular posts on social media? And, why do think it resonated so much?
...
Read More
It’s the most wonderful time of the year over at the Oprah Daily!! We are delighted to be chosen as an Oprah’s Favorite Things must-give gift this year! #OprahsFavoriteThings 🎁🎄
Pick up the latest @oprahdaily O Quarterly on Nov 9th!
Ring in the holiday season… Oprah has selected our Cantaria Breakfast Cup in Caramel, Greige, Sand and White as must-give gift for her Favorite Things List 2021!