How often is Le Creuset mentioned on the Time's home page? Probably not too often - and yet this mention isn't likely the one the storied kitchenware brand wanted: it's about misleading customers. The biggest abusers of customers: online entities like Wayfair, Overstock, and Amazon.
In contrast, indy mom and pop stores don't have the lax morals, chutzpah, nor technical ability to pull the cons these big online players do.
This story is actually good reason to shop with your local store.
The article also mentions that customers that feel cheated by Amazon can't sue the company. Why? Amazon's terms of service have you agree to arbitration. When you're ripped off, Amazon's fine print may come back to haunt you.