Are more retailers following Bridge's business model? This week's Wall St. Journal reports that more retailers are experimenting with not keeping stock in their stores. What if a customer places an order? The store mails it from the warehouse. Bridge has been at the forefront of this trend: starting in 2007, we output 1,000s of items on our retail members' websites and invited people to shop for products that were not in the store's immediate physical stock.
Similar to the picture above, customers come into a Bridge retailer's shop and browse items online, including gift registry choices.
As of 2015, Bridge has helped 100s of retailers with small square footage sell millions of dollars in goods to 1,000s of customers.