Tracking abandoned shopping carts and retrieving lost sales
Below is a good article from Inc. magazine about tracking abandoned shopping carts. How can the home goods industry get sales from this area?
Excerpt: The median abandonment rate is 40 percent for consumer-products companies and 58 percent for service companies, according to a recent survey by MarketingSherpa, a research firm based in Warren, Rhode Island. During periods of economic decline, shopping cart abandonment tends to spike, because potential customers jump to other sites to check prices or simply decide not to buy.
..."For any site that does e-commerce, this is the first thing you should look at," says Reid Carr, the CEO of Red Door Interactive, a San Diego Web consultancy.