The attached image shows what mediums are growing in terms of influence among brides and which are shrinking. The full article can be found online at AdAge.com. http://adage.com/article?article_id=135372
Taking this information one step further, if brides are one of the legs of the tableware industry, then maybe the tableware industry should start its own bridal site–as Orbitz.com was started by the airlines to counter all the independent travel sites. Because whoever controls the bridal sites will have a large say in directing brides in what to buy.