Restaurant in New York City Could Stand Under Rihanna's Marketing Umbrella
I designed a line of plates for a New York City restaurant last year, but never launched the line. One of the reasons was that the owner wanted only to cash the royalty checks for having his restaurant on a plate sold in retail stores, but he didn't want to make any instore appearances to promote the line. The article below about Rihanna's umbrella product line sheds light on why the owner's objection spelled doom for the product line. . . If not for Rihanna's in person store appearances, the product would've not gained the momentum it needed to be profitable. I wish the restaurant owner would please take a lesson about product promotion from Rihanna.
Excerpt from Ad Age Rihanna previewed the new line via an in-store promotion at New York's Macy's Herald Square.
Northlich also organized a meet-and-greet session during Fashion Week 2008. That gave Totes ink in fashion magazines and a mention in celebrity-gossip blog PerezHilton.com. The day after that mention, totes.com shot to more than 24,000 daily hits from its average of 3,000.