Did you get the e-mail about how successful e-mail marketing is?
This article from Advertising Age offers us a sigh to relief: we don't have to build AJAX-infused websites, we just have to send out e-mails. We can all do that. Article - click here
Excerpt:
A Single-Platform Player Surviving in a Multiplatform World Pilot Group Is Eschewing Web 2.0 Trends and Focusing on Its Stable of E-mail Newsletters -- Can That Model Last? By Abbey Klaassen Published: September 03, 2007
NEW YORK (AdAge.com) -- One would expect every online publisher to be looking to add social networking to its business or adopt a widget to distribute content to the far reaches of MySpace. But the triumvirate of Daily Candy, Ideal Bite and Thrillist, all funded by Bob Pittman's private-investment firm, Pilot Group, continue to bank their businesses on a decidedly Web 1.0 model: e-mail. Article - click here