Bridge analogy: sell gallons vs. ounces of luxury products
When explaining the Bridge, sometimes an analogy works well. Currently, the marketplace is using individual water bottles to manage it's inventory. There is a lot of waste in this approach. The Bridge lets brands create a 'tap' through which retailers can 'pour' the brand's product into the retailer's website. The more water that retailers have, the better it is for retailers and brands. The retailers can in turn sell the product in gallons vs. ounces online.
In addition, this helps brands and retailers 'flood' Google with approved sellers. Currently, there are many gray marketers (aka unauthorized sellers) that appear on page 1 of Google when someone searches for a brand. The Bridge helps wash away these discounters, and replace them with Bridge partners.