There was an article in the New York Times this week about price setting by brands/manufacturers, and retailers seeking ways to get around this. Overall, brands being allowed to set prices is now often accepted. This is in the Bridge's favor since the Bridge sets prices, and rewards retailers for this by by giving them all the product pictures and prices. It's a win-win.
With that said, the Bridge works best when brands police discounting. Why? We don't want items found for less on other websites. As such, the Bridge necessitates that brands/distributors do as much as they can to stop discounting. Mainly, they can invest in stopping discounting. Otherwise, without funding (or repercussions), it becomes an empty policy.
One area that may interest us (and brands) is hiring a company to police prices. The article says:
"Wes Shepherd, chief of Channel Velocity, ...sells software that allows companies to scour the Web looking for violations of pricing agreements."
With the above said, you're invited to report discounting to any brand should you find it.