"Even the selection at a classic big-box retailer with hundreds of thousands of items doesn’t seem that wide anymore, compared to the Web," reports Niraj Shah in the Wall Street Journal.
"Shoppers now take for granted the concept of access to a deep range of goods... It’s hard to win these days without offering a wide variety."
Full article:
http://www.wsj.com/articles/wake-up-brick-and-mortar-retailers-1416874241
At Bridge, we're helping independent retailers offer 10,000s of items to their customers. Some of our small retailers even offer more online choices then a big box retailer that is not in Bridge.