Retailers often ask themselves, "How I can get customers to enter my store more often?" Starbucks has come up with one more 'carrot': free cell phone charging. Please find the story below. The trend started with stores offering free wi-fi. Now, they're giving away electricity. What 'freebie' can your store offer?
Starbucks to Roll Out 100,000 Wireless Smartphone Chargers at 7,500 U.S. Stores
by Richard Padilla
Starbucks, in collaboration with Duracell, has announced that it will begin rolling out more than 100,000 Duracell Powermat wireless smartphone table chargers throughout 7,500 of its stores in the United States over the next three years. The announcement comes after the program was initially tested in Starbucks stores across Boston, Massachusetts and San Jose, California.
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