Christina Brinkley shares in this week's Wall St. Journal how much it costs to make luxury sheets. In an article about online bedding companies, the article lists the cost break down and posts some of the advantages of selling bedding online.
Excerpt:
Like Chanel suits, luxury linens often have prices that seem astronomical. A dreamy king-size set of Frette's "Tangeri Pizzo" linens can set its purchaser back $2,740.
For those who aspire to nights of luxe snoring without paying through the nose, bedding is the latest industry to be disrupted by entrepreneurs who are cutting out middlemen, slashing advertising and selling direct to consumers on the Internet.
Boll & Branch's sheets are made of fair-trade organic cotton, grown in India, where its factory is.
Boll & Branch luxury linens, which claim to be of the highest-grade long-staple organic cotton, cost $250, delivered to your door in a gift box and snuggled in bags of sheeting fabric and layers of tissue paper. You can't buy them in a store, and there are limited choices for patterns, colors and packages. All sheets are sold in sets that include pillowcases.
Parachute, a Los Angeles bedding company also launched in January, says its sheets are made in Italy, but because the company has cut out brand-licensing fees, distributors and retail-store markups, it is able to sell premium bedding for a fraction of the price—$179 for a typical king-size sheet set, plus $13 shipping. Founder Ariel Kaye, a former advertising executive, drew inspiration from her own experience. "I bought a new bed and wanted to get great sheets," she says, "and I realized that getting great sheets could cost me a month's rent."
So she did research, which included looking up import "waybills" from her favorite linen companies to identify the factories that made their sheets, then cold-calling the factories. "It's a little sneaky but it's all public record," she says.
Continue reading the article at WSJ.com
Tags:
wsj
bedding
luxury
View Post on Shop Local