25% of Brands Offer Discounts for Newsletter Signups
Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.
Brand Study Findings:
Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
For brands that offer a discount, the average discount is 15% off.
Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.
How This Affects Your Store:
By not offering a discount, your store's sales are being hurt by brands that sell online.
Customers are more likely to buy directly from a brand's website in order to get a discount.
How Shop Local Can Help Your Store:
To make your store more competitive, we believe you should also offer a discount.
We will be opting retailers into offering a 5% discount when a customer signs up for the newsletter.
If you wish, you may update this to 10%, 15%, or 20%.
If you wish, you may also turn this feature off in your settings.