we are offering a freight cap promotion which is available through 13.31.2023. This promotion is in response to the number of emails and concerns from you, our front-line sales team and also our customers. We heard you and are happy to extend this offer to support a strong finish to 2023!
Please note - this promotion should be used for in stock product only, account must be in good standing, no other promotions may be applied.
Please reach out to your local sales rep or wholesale@...
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I got to thinking about the generational make-up of today's workforce when I realized all the folks I interviewed in the current issue are well-experienced, older workers with decades of expertise and know-how, who are still creating and innovating with alacrity. (Yours truly included.)
There was a time when you entered the labor force, worked until a certain age, and retired. Now, more and more people are working into their golden years, a trend that's expected to continue fueled by aging ...
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Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.
Brand Study Findings:
Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
For brands that offer a discount, the average discount is 15% off.
Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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We now have 3 Labor Day promotions for the Labor Day weekend! Matouk bedding is 20% off from September 2 - 4 at Feathers. Also at Feathers, currently on sale through Labor Day: Sferrra bedding (except for matresses) and table linens are 20% off.
Finally, at Glassworks next door, Juliska alfresco items and more are 30% off through Labor Day. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. ...
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Amazon's $25 free shipping minimum is being hiked up to $35.
In an attempt to better manage operational costs, Amazon has decided to raise its minimum order threshold by 33.33%. Non-Prime members will now need to spend more to qualify for the company's popular free shipping promotion. A likely goal of the company is to force more consumers to purchase the annual Prime membership costing consumers an additional $139 to bypass this higher threshold.
We have 2 Labor Day promotions starting next week. Juliska alfresco items and more are 30% off from Wednesday through Labor Day (8/30 to 9/4) at Glassworks. Sferrra bedding (except for matresses) and table linens are 20% off from Thursday through Labor Day (8/29 - 9/4) at Feathers. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. Discount will be applied after initial internet order is placed (...
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
I was happy to see Tableware Today magazine share our experiences and lessons regarding the power of free shipping.
You're invited to read the article below:
.........................
THE LAST WORD
FREE SHIPPING PAYS OFF
by JASON SOLAREK
Most indie stores don’t have the technical ability or people power to track pricing and offer discounts like free shipping. Indie stores need this information or they’ll be left behind. This information can make a difference: in ...
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Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. More than 67% of the brands surveyed by Bridge offer free shipping.
More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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When we talk about prices, there are two prices that are important:
The price that we charge clients.
The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
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Great news: I have created a special training video for retailers for the holiday season. In this video, I share five easy steps to help you improve your home page--and holiday sales.
Come visit us at the Collective Home Showroom C-585 in Las Vegas!
Check out our show specials from Sunday, July 24th through Wednesday, July 27th!
Orders over $3,000 - receive 50% off freight, along with a 5% discount
Orders over $5,000 - receive Free Freight, along with a 7.5% discount
*all orders must have ship date no later than 9/1/2022
Allison Zisko, the Editor-in-Chief at HFN magazine, can use your help. She is working on a story about fourth quarter promotions. She would like to know:
Will Q4 promotions continue as usual in light of current economic factors? Are promotions still necessary, particularly when margins are so tight? What are vendors and retailers thinking about this?
Background:
Consumer demand for product remains high.
Inventory is limited. Product introductions are hindered by the