Amazon's $25 free shipping minimum is being hiked up to $35.
In an attempt to better manage operational costs, Amazon has decided to raise its minimum order threshold by 33.33%. Non-Prime members will now need to spend more to qualify for the company's popular free shipping promotion. A likely goal of the company is to force more consumers to purchase the annual Prime membership costing consumers an additional $139 to bypass this higher threshold.
Amazon last raised its free shipping minimum in 2016 to $49 before bringing it back down to $35. To combat Walmart's free shipping promotions, Amazon lowered its minimum purchase requirement again down to $25.