When we watch or read the news, we can see how important what we do is. We can see big and small retailers struggling to pivot to multi-channel Many stores had online sales that made up 40% or more of revenue, but they also had to bear the burden of retail stores. Retail stores cost more per square foot to rent, furnish, and maintain. They also cost more to staff: a warehouse person need not be a people person and a snazzy dresser; they can exhibit anger management issues and wear SpongeBob SquarePants t-shirts. Due to this, personnel costs are much lower and easier to fill for warehouses. So we have retail stores with revenue that suggests they should be 40% warehouse, yet 40% is comprised of expensive real estate with coiffed staff and sofas for customers to rest their feet. Staff are not even allowed to sit in an Amazon warehouse.
Our job is to help stores get out from under this weight and pivot to digital. We need to make the brands’ warehouses the stores’ warehouses. What if we could: give our stores great e-commerce websites, that are connected behind the scenes, and allow the brands to share stock in real-time? We can and are doing this.