+ Shoppers will return about 1/2 of all e-commerce purchases. + Returns will total $90b+. + Returns will increase more than 15%. + 80% of shoppers prefer making a return to a physical store. + e-commerce orders have 3x the return rate of in-store purchases. + Amazon is using its network of Whole Foods stores and Kohl’s to accept returns.
These stats are pulled from today’s WSJ article on how returns impact retail. The article shares that returns translate into a gift card and an opportunity to sell more.