Does your website have an inspiration section? You should according to a Gartner survey of shoppers. Thirty-seven percent of shoppers visit a brand's site to get inspiration (aka they don't know exactly what product they want), and sadly less than half of brand sites (38%) offer inspirational content.
What can you do? Add a web page dedicated to lifestyle pictures and what's new. Show the bigger picture in which your products are being used and loved.