Steaming music is the future for consumers—and streaming products is the future for retailers. Streaming revenue increased by 300% from 2015 to 2018. Consumers came to feel that downloading each MP3 file was time consuming and tedious. Last week Apple even shutdown its iTunes download store. Likewise, retailers manually adding each item to their website is not doable. Spotify and Apple realized the need to stream music vs offer it piecemeal. Bridge realizes the need for stores to stream entire product catalogs vs load individual items. Can you hear that? ...That's the sound of the future: Streaming :)