How do you get more customers to see your products? Tip: make your product names longer. Fill them with keywords and descriptive text.
Market research firm Gartner shares that a hair care line that ranks well on Amazon has 3x the number of words in product name and description areas as other brands.
Excerpt:
Maple Holistics’ current best-selling product, Biotin Shampoo, has 338 words in its product description and 35 words in the title and lists key ingredients like zinc.
In contrast, other Amazon-native brands average 89 words in product descriptions and 14 words in titles, while enterprise brands average 76 words in descriptions and 12 words in titles.
As an example, instead of calling a product "Dinner Plate" you may name it "Dinner Plate ~ Gold Rim with Glass 8" Round"