Adding a Couple's Picture Produces $260 More in Sales
How important is adding a picture to a couple's wedding registry?
Bridge’s research found that registries with a couple's picture generated $260 more in sales than those without a picture--a 21% sales boost.
Bridge reviewed 1,883 registries that occurred in 2017 and 2018 from 15 U.S.-based indie retailers with brick and mortar locations. We found these trends:
1. If a registry has a picture of the couple/registrant, the average purchase was $13 more--a 9% sales boost.
2. Total purchases for a registry with a picture were $260 greater.
Study Findings:
Average gift purchase on a registry with a recipient’s picture: $152.
Average gift purchase without picture: $139.
Total average gift purchases for registry with a recipient’s picture: $1,505.
Total average gift purchases for registry without picture: $1,245.
Survey base: 1,883 registries at 15 U.S.-based indie retailers with event dates ranging from 2017 to 2018.
Bridge's gift registry software has a built-in feature encouraging registrants to add a picture. This feature is part of the 5-step incentive program.