In the book The Four, the author Scott Galloway praises companies that reduce the 'friction' of completing an action. For example, Uber makes ordering a taxi easier. In the case of Amazon (which I often rail against), he noted it makes online shopping easier.
Which leads to the questions: what is Bridge making easier? What 'friction' is it removing for users?
Bridge reduces the pain points for a retail business in these areas: + Adding products to its website. + Adding news to its website. + Updating prices on its website. + Adding brands to its site. + Updating its website features (e.g. offering a review feature). + Offering a secure online shopping experience. + Offering customer support (e.g. live chat). + Accepting payments online.