What time do your customers shop online? This week's L2 newsletter shares that 8 pm is prime time for online shopping. The problem: your store is likely closed.
How can you provide customer service to customers when your store is closed? That is worth investigating and investing in.
Your Bridge team may help. Bridge is considering offering stores an outsourced 'live chat' feature for their website that operates after hours. If a store subscribes to this service, its customers can ask questions via this live chat feature. Bridge's staff will handle the questions. If Bridge doesn't know the answer, it will record the questions and the customer's contact information and give that information to the store. This solution helps customers that visit at 8 pm get customer service vs. be frustrated with no personnel to help them.