RETAILERS We're increasing your registry's 5-step incentive amount.
We're raising it to $50. It was previously $40. If you wish to raise or lower your amount, please do so on the Your Account page.
If you are offering an amount that is not $40 (aka you have changed it from the default), your incentive amount will not be changed to the $50.
Why are we increasing the default amount? A higher incentive amount results in more brides promoting their registry with your store. After studying registry purchases, we found the 5-step incentive program provides a profit to stores that is many times more than the cost of the in-store coupon given out.
As a reference, in 2017 just 6% of brides completed all 5 steps, meaning 96% of stores got free publicity from their brides.