Toys R Us' situation sums up most retailers predicament: shrinking sales, too much debt, and in dire need of heavy spending on their website and online marketing.
If you have shrinking sales and too much debt, how can you afford to spend on a new website? Often one can't. In soccer, you've got a red card just as the game is beginning.
Thankfully, Bridge gives its retailers free updates to their Bridge e-commerce software. And Bridge is super affordable--most plans are under $100/month.