Bridge in the News
July 6
$200 Off Your Atlanta Order
$200 Off Your Atlanta Order
$200 Off Your Atlanta Order
Bridge has teamed up with 23 premium brands to offer an exciting promotion. A retailer can place an order at the Atlanta show and get $200 off its wholesale order. The store will receive a free Bridge account. The account will contain the products the store ordered. With this solution, a store can quickly promote and sell what it just bought at the show. The store's Bridge account will also contain other products that the brand offers. With this approach, the stores can quickly...
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July 6, 2022
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WSJ: European Union challenges Amazon’s abuses
The EU has passed a law that will affect Amazon and other big tech companies. The law will likely make it harder for Amazon to promote its own private label products on its website at the expense of others.
While this is welcome news to many, this is a small victory as Amazon’s ambitions are grand as well as its ability to outpace laws. For the first 25 years of the Internet, Amazon, founded in 1994, rode on the rails of the government being too slow to enforce online tax ...
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July 6, 2022
While this is welcome news to many, this is a small victory as Amazon’s ambitions are grand as well as its ability to outpace laws. For the first 25 years of the Internet, Amazon, founded in 1994, rode on the rails of the government being too slow to enforce online tax ...
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July 6
'Dem Apps 🍎
'Dem Apps 🍎
'Dem Apps 🍎
In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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July 6, 2022
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June 30
Showtime 🎪
Showtime 🎪
Showtime 🎪
The next book our Bridge team may read is John List’s book The Voltage Effect. List, who is a behavioral economist at the University of Chicago, shares a variety of suggestions to grow a business. He warns us about false positives, such as what the “Just Say No” drug campaign experienced. He suggests we look for businesses with scalable ingredients. (People are not scalable, but good news for Bridge: software is!)
I'd add to List's advice this simple maxim: show ...
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June 30, 2022
I'd add to List's advice this simple maxim: show ...
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WSJ: If your porch has a lot of Amazon packages, maybe take down the American flag
If someone has an American flag flying on their porch and Amazon boxes often at their doorstep, maybe they should take the flag down and put up a Chinese flag. Amazon appears to be profiting by cutting out much our domestic retail community and instead helping Chinese businesses. And don’t expect Amazon to pay much in local taxes either.
This past weekend’s WSJ shares how third-party sellers, many of them from China, have flooded Amazon with spurious listings, leaving ...
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June 27, 2022
This past weekend’s WSJ shares how third-party sellers, many of them from China, have flooded Amazon with spurious listings, leaving ...
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June 27
Thank you, Dallas
Thank you, Dallas
Thank you, Dallas
We had a great show in Dallas. I’d like to thank the Dallas Market Center, our 100 brand partners, and our hardworking retailers that make it all possible. A special thank you to:
- Laura May at the Ivy House
- Meg Duncan at Lamont
- Ari Lowenstein at MarketTime
- Adam Sigel at Savannah Bee
- Andy Bjork at Ivystone
- Neil Peters at Carmel Ceramica
- Diana Duffy at Skyros Designs
- Rita at Casafina Living
- Sonny Melder
- Nicole and Luis at Pieces of Eight
- Angela ...
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June 27, 2022
- Laura May at the Ivy House
- Meg Duncan at Lamont
- Ari Lowenstein at MarketTime
- Adam Sigel at Savannah Bee
- Andy Bjork at Ivystone
- Neil Peters at Carmel Ceramica
- Diana Duffy at Skyros Designs
- Rita at Casafina Living
- Sonny Melder
- Nicole and Luis at Pieces of Eight
- Angela ...
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June 24
Adam Sigel from Savannah Bee
Adam Sigel from Savannah Bee
Adam Sigel from Savannah Bee
Nice to see Adam Sigel from Savannah Bee at the Dallas show. Adam treated me and visitors to chocolate ice cream with a drizzle of spicy Savannah Bee honey. Delicious! Thank you! 🍨🐝🌶
Savannah Bee is a Bridge Product Syncing partner.
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June 24, 2022
Savannah Bee is a Bridge Product Syncing partner.
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Nice to see Laura May from the Ivy House in Dallas
I enjoyed visiting Laura May, owner of The Ivy House, in Dallas. She is an inspiration.
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June 23, 2022
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June 22
Carmel Ceramica’s Neil Peters
Carmel Ceramica’s Neil Peters
Carmel Ceramica’s Neil Peters
Nice to see industry veteran and trade show party animal Neil Peters from Carmel Ceramica at the Dallas show.
Carmel Caramica uses Bridge’s Product Syncing marketing service.
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June 22, 2022
Carmel Caramica uses Bridge’s Product Syncing marketing service.
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Messermeister backpack in action with my chef friend
Happy to see my buddy, who just opened his first restaurant in Dallas. using a Messermeister backpack. Messermeister is a Product Syncing brand on Bridge. Messermeister uses the service to instantly share its product line online with its indie retailers.
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June 22, 2022
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June 21
$200 Off Your Wholesale Order
$200 Off Your Wholesale Order
$200 Off Your Wholesale Order
FOR RETAILERS
Bridge has teamed up with four brands to offer an exciting promotion. Stores can place an order at the Dallas or Atlanta shows and get $200 off their wholesale order. The store will receive a free Bridge account. The account will contain the products the store ordered. With this solution, a store can quickly promote and sell what it just bought at the show. The Bridge account will also contain other products that the brand offers. With this approach, the stores...
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June 21, 2022
Bridge has teamed up with four brands to offer an exciting promotion. Stores can place an order at the Dallas or Atlanta shows and get $200 off their wholesale order. The store will receive a free Bridge account. The account will contain the products the store ordered. With this solution, a store can quickly promote and sell what it just bought at the show. The Bridge account will also contain other products that the brand offers. With this approach, the stores...
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Help Your Stores and Receive $500
FOR SALES REPS
Promotion:
What the store receives:
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June 21, 2022
Promotion:
- I'll send you $500 for each retailer that you sign up for Bridge Store.
- Stores that use Bridge sell 18% more. When you sign up a store for Bridge, you increase your commissions year-round.
What the store receives:
- An online store.
- Award-winning, best-in-class gift registry software.
- Product data from Product Syncing Brands. (Please note: the store must be an authorized dealer to sync products.)
- The ability to add an unlimited
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Rescued Kennel Puppies Love Bridge 🐶
My friend works at the Swiss running shoemaker ON. She recently texted me and suggested I try their running shoes. Three weeks later, I was handling two boxes of their Swiss engineered shoes. On one ON shoe, there is a little Swiss flag and the words “Swiss Engineering” printed. When I get a pair of Nike’s, they don’t say "Beaverton-engineering" or "US-engineering." Nor do Adidas shoes proclaim “German engineering.” ...
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June 20, 2022
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Swimsuits help reveal the costs behind retail goods
Do you love a great deal on a t-shirt or TV? Sure, we all do. Yet, sometimes when we shop, the lower the price we pay, the less we pay: people. People that make the goods (factory workers) and people that sell the goods (aka indie store owners) are the victims in the discount-pricing rush.
Today’s Times shares that making a bathing suit in Sir Lanka costs about $4 per unit while in Portugal it may cost $16. In NYC, the minimum wage is $15/hour—making production in NYC ...
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June 19, 2022
Today’s Times shares that making a bathing suit in Sir Lanka costs about $4 per unit while in Portugal it may cost $16. In NYC, the minimum wage is $15/hour—making production in NYC ...
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Nice to see a major brand like Lego building a factory in the U.S.A.
Today's Wall St. Journal shares Lego is building a factory in Virginia. Article highlights:
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June 16, 2022
- Lego has 100 stores in the US.
- Lego closed its Connecticut factory in 2006, and moved a lot of production to Mexico.
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June 15
Building the Horizon 🌄
Building the Horizon 🌄
Building the Horizon 🌄
The Brick report helps our company track our past and current progress. Our team can easily look back at the last 78 weeks and know what we did. (Most companies would be hard pressed to do this easily.) The Brick brings us together and keeps us on the same (web)page. Its success leads to me ask: “Could we have an approach that helps us look at our future?" I’ve sometimes thought about crafting a weekly 'Horizon Report' that would share what’s next for us.
...
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June 15, 2022
...
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Vista Alegre Featured in Leading Arts Magazine
Vista Alegre, a Bridge partner, is featured in a recent issue of Communication Arts, a leading magazine dedicated to the commercial arts. Congrats!
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June 13, 2022
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June 13
Optimizing 🦾
Optimizing 🦾
Optimizing 🦾
We’ve chatted about the importance of checklists. Checklists can be checklists literally as well as figuratively (i.e. software). Checklists help us order our thoughts and actions. Yet, the last step on each checklist should be: removing as many checklist steps as possible. This ironic strategy is necessary because steps inherently are friction, and friction is our enemy. We want to help our clients avoid the drag of clicks and thinking.
Embracing lists that we seek to ...
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June 13, 2022
Embracing lists that we seek to ...
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June 11
China-zon
China-zon
Bridge in the News