Your Bridge has a new feature: We've made it easier to navigate to important Product Syncing pages in your Bridge Store. Hovering over “Syncing” at the top of the page reveals a drop-down with links to view your Syncing brands and view new Syncing products and their price changes.
With this update, one can use the links in the Syncing drop-down to get to the desired content more quickly.
In the example shown, we see the drop-down list for a retailer with ...
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Your Bridge has a new feature: We've made it easier to access wholesale information for the products on your Bridge Store. Viewing an order's Details page displays wholesale information for products purchased by your customers.
Previously, when your store viewed a retail order's Details page the information displayed was limited to just details about the product’s brand.
With this update, the Order Details page includes:
At the Dallas trade show this week, I’ll be sporting our new Shop Local t-shirt. In flight to the show, I’ll be reading how network effects help businesses, including retail shops. Indie shops and network effects go hand in hand. Retailers can effectively grow via network programs, including Bridge’s Product Syncing service and referral and affiliate programs. To learn how networks can help your business, I recommend picking up a copy of The Cold ...
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See You In Dallas
Thursday, Jan. 5, 2023 - Friday, Jan. 6, 2023
Join Bridge in Dallas this week. We're there this Thursday, January 5th, and Friday, January 6th.
Let's grow your business in 2023. Please contact us to:
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Your Bridge has a new feature: We've made it easier to navigate to important pages on your Bridge account. Hovering over the user profile icon at the top of the page reveals a drop-down list with links leading to your business profile settings, retail orders you’ve received, wholesale orders you’ve placed, and products you’ve liked.
With this update, one can use the links in the user profile drop-down to get to the desired content more quickly.
Thieves have increased their activities since the pandemic started. In 2021, retail theft was up 40% shared The Wall St. Journal. Many stolen goods wind up on for sale on Amazon and Ebay. To combat this, two Congress people have proposed requiring sellers of more than $5,000 in goods or 200 transactions to reveal more information about themselves.
Your Bridge has a new feature: We've made it easier to navigate to different pages of your Bridge site with search shortcuts. Searching for a keyword in the gray search bar at the top of your account populates a shortcut button that is linked to a page related to that keyword.
Previously, one would have browsed the site's navigation to find what they wished to view. With this update, one can use the search field to get to the desired content more quickly.
We are pleased to announce the Nicolette Mayer Collection is ready to sync products via Bridge's Product Syncing service.
Produced by dedicated artisans in America, the Nicolette Mayer Collection offers over 1500 Art de la Table items. Nicolette Mayer is a lifestyle brand whose product categories include:
Placemats,
Coasters,
Acrylic trays,
Dinner and Cocktail Napkins,
Murals,
Candles,
Candy Dishes,
Pillows.
Placemats are available in both round and rectangular ...
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More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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While buying a beer this past weekend in Philadelphia, I spotted this cool beer can with a ‘Back to the Future’ themed design. I was happy to see on the can, which is brewed by Three 3’s Brewery, a “Drink Local” campaign. Supporting local businesses, whether they are breweries or gift shops, is a mission dear to us.
Your Bridge Store has a new feature to encourages customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
With our retail members in the throes of the holiday season, it was nice to read an article by Retail Dive providing some insight into Q4 2022. Retail Dive, a retail industry publication, informs readers that big-box stores share much of the same friction as our indie retailers do. I appreciated the acknowledgement that independent stores may feel disruptions quicker and may even have an edge on providing a more superior customer experience to gaining loyalty. The good news is that there are ...
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Your Bridge has a new feature: We've made it easier to navigate between registry lists. A Registry list now has forward and backward arrows so you can navigate to nearby registries with one click.
Previously, to see another registry list a merchant had to click on the back arrow in the browser, find the registry it wished to view, and then click it. The merchant would repeat these steps every time it wished to view a different registry list.
Seasons greetings from the PNW everyone! I was out shopping today and came across a sign in the wild promoting Shop Local, a concept near and dear to us and something we have believed in from the inception of the company..helping support local businesses in a way that's beneficial to all. So much so that we began transitioning Bridge to ShopLocal earlier this year.
This particular sign was in a mall similar to one that you may have near you. Having been decimated by big name brands pulling up...
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Internet pioneer, Vint Cerf, made a big break through by drawing it on the back of an envelope in 1983. This story, shared in today’s The Wall Street Journal, hit home because I first drew the concept for Bridge’s Product Syncing solution on a napkin at a Chelsea bar in 2007. That concept now helps 1,100 indie shops sell 60k+ products from 100+ premium brands, including Le Creuset, Baccarat, and Versace. Since that drawing, I’ve become a big fan of drawing processes to ...
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