Over the last 15 years, brands have been increasingly doing a run-around to bypass their retailers and sell direct. Some brands suggested they’d never have a physical store. Some brands said they’d never have their products sold in another retailer’s physical store. What allowed the brands this hubris? The internet and Facebook. With the internet, brands would have a ‘store’ anywhere the customer is, and with Facebook, they could target them.
Adam Sigel, who heads up sales at Savanna Bee’s indie stores, recently showed me his ‘business card:’ a piece of metal with a QR code on it. I scanned Adam’s QR code and my phone offered to place his contact information in my phone’s address book. This not only saved me time. Behind the scenes, the software allows Adam to see who clicks on his scanned data—one can’t do that with a traditional business card.
Last week, Amazon bought iRobot, the company that makes Roomba, the robot vacuum cleaner, for $1.7b. Why? Yes, their 'Rosie from the Jetsons' has AI and is in your home (which is where Amazon wants to be), but the reason Amazon wants it is because customers want it. Which leads us to ask: Why do customers want Roomba? Because it does something that humans find annoying and hate doing: cleaning. Roomba has spotted the value that robots bring to the world and it's not simply being ...
Your Bridge has a new feature. You can now more easily manage your gift registry bonuses.
Your Bridge Store's Gift Registry software has a marketing program built in. This program gives registrants (e.g. brides) a monetary bonus if they complete five steps. Previously, when registrants reported that they added a link on their social media page, a store would have to ask the registrant on which platform they added the link. The same process occurred when the registrant reported ...
Botanic Garden, a pattern from the brand Portmeirion, is celebrating its 50th anniversary shares Tableware Today magazine. The pattern, which is based on an 1817 herbal book’s illustrations, was unconventional at the time because it came in unmatching sets. Store buyers feared it wouldn’t sell. Fifty years later, the pattern has sold more than $1b and accounts for about half of Portmeirion’s sales. The company’s daughter created the pattern after ...
I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
If passed, the law would bar huge online platforms such as Amazon’s e-marketplace, Apple’s app store, and Google’s search engine from giving preferential treatment to the company’s own products and services, such as steering consumers to in-house products instead of competitors’ offerings in a way that harms competition.
We all know that sales reps play a crucial role in our industry, but one may ask, “how important a role?” I was happy to see Ari Lowenstein, our industry friend at MarketTime, pen a report that measures the impact of sales reps in this digital era.
The next time a brand extols the benefits of Faire or another online platform that cuts out reps, please share this article and its report with them.
I met Georgi, who runs this mobile sewing shop, while walking down the Bowery yesterday. I shared with her the story of Ronni Solbert, a neighbor who illustrated a childrens book about peddlers like her, and praised her for being an indie business—with a creative delivery approach. Georgi said her cart had previously been a coffee cart and was repurposed during the pandemic when people wanted to get their clothes hemmed in airy locals.
An East Village Artist’s Death Prompts a Reflection on the State of Indie Retailers Today
While thumbing through the Times, I noticed a smiling young woman’s picture in the obituaries. In the black and white photograph, she's standing on a fire escape with a historic building and a bridge in the distance. I was initially attracted to Ronni Solbert’s 1959 picture, yet I was even more drawn in by what I noticed next to her photo: a children&...
In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
George Lois, the adverting icon, wrote Damn Good Advice for those in the advertising field. In one section, he encourages us to highlight a truth. This may even include an assumption about a perceived weakness. Following George Lois' advice, I came up with these two pieces of ad copy for Bridge:
We’re smaller than Shopify. And that’s why you get more with us.
Shopify watches its stock price. We watch our customers' needs.
The Wall St. Journal shares a story that many indie stores may be able to relate to: the challenge of selling your business. The Journal shares issues that arise when ownership changes. Small, brick-and-mortar stores are more likely to face a big decline in sales than, say, a large IT company.
"The revenue drop following the sale of a business can range from an expected 20% to 30% in the case of an IT-services provider to 50% in the case of a hair salon, says Sam ...
The way that Baldwin's character thinks about sales, I may think about reading. I think of: "ABR,” Always Be Reading. Whether it's breakfast, lunch, or dinner, I try to get in a page or two of the Times, Wall St. ...
This weekend’s WSJ shares how Bed Bath & Beyond customers preferred Mikasa over BBB’s private label brands. When BBB couldn’t give customers what they wanted, sales tanked—and the CEO, Mark Tritton, was shown the door.
BBB is not the only major retailer questioning the recent mania to offer private labels. Amazon is walking back its private label brands, but is doing to for another reason: the Department of Justice may be investigating it for anti-competitive...