Over the last 15 years, brands have been increasingly doing a run-around to bypass their retailers and sell direct. Some brands suggested they’d never have a physical store. Some brands said they’d never have their products sold in another retailer’s physical store. What allowed the brands this hubris? The internet and Facebook. With the internet, brands would have a ‘store’ anywhere the customer is, and with Facebook, they could target them.
When I flew home yesterday from Charleston, while most people were seeking relief from their sunburns and reminiscing about their vacations, I was delving into The Wall St. Journal’s profile on Tracy Britt Cool, an ex- Berkshire Hathaway star. Mrs. Cool’s new company Kanbrick invests in businesses with $10m - $50m in revenue. What does Mrs. Cool look for when investing in a company? People and moats.
At Bridge, we’re reading Jim Collins’ Beyond ...
Read More
April 8, 2019
April 8, 2019
Facebook is helping thieves share stolen credit cards. Thanks, Mark Zuckerberg.
Wired is promoting sharing the article on Facebook in the left-hand margin. Promoting sharing on a platform that has so many sharing holes in it is a bit ironic.
Facebook did a bunch of dishonest things...and this is just what has been revealed thus far.
Notably, the Times (and many other businesses) rely to so much on Facebook that this very article decrying Facebook has a Facebook logo βshareβ icon.
Cross Promoting Tableware Brands with Food and Beverage Brands
This article below from the New York Post shares that Facebook is looking to promote music to its customer base. Why? Facebook, like MySpace, knows that people that use its service are young and probably listen to and buy a lot of music. Facebook is anticipating a customer desire, and trying to offer one more way to satisfy him or her-and make money in the process.
I wonder if there is some room for the tableware industry to learn from...
Read More